Marketing Manager

DESCRIPTION

We're looking for a highly experienced B2B marketing expert to join the Appnext & YouAppi Marketing team. If you are passionate about marketing, excel in creative thinking, and execute marketing programs flawlessly while supporting sales and product teams, your place is with us!

Responsibilities:

Plan and execute short- and long-term marketing programs in various regions to increase brand awareness, lead generation, and pipeline creation.
Oversee the production of marketing collateral, including website content, sales presentations, case studies, and whitepapers, ensuring consistent branding and messaging across all channels.
Plan and deliver highly effective marketing programs to support business needs, such as digital marketing and lead-gen campaigns, social media campaigns, events, and trade shows.
Initiate, execute, and optimize multi-channel marketing campaigns, including product launches, promotions, events, webinars, email marketing, and account-based marketing (ABM).
Manage and create customer testimonials and case studies.
Develop a content strategy that resonates effectively with the target audience. Utilize various platforms to distribute compelling content (blog posts, articles, social media) to the right audience.
Measure and analyze the effectiveness of marketing activities.
REQUIREMENTS
At least 5 years of experience in a marketing role in the AdTech/MarTech/SAAS industry.
Proven track record of developing and executing successful global marketing programs, preferably in a technology-driven company.
Fluent in English with excellent written and verbal communication skills.
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects with tight deadlines.
Creative thinker with a keen eye for details.
Action-oriented, with a proactive approach and strong project management skills.
Up-to-date with the latest trends and best practices in digital marketing and measurement.
BA/BS degree in Marketing, Business, or a related field