Category Development Analyst

Job Description :

Category Development Analyst

Location: New York, New York (3 WTC)

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

Purpose:
The Category Development Analyst is a member of Diageo’s Category Development team within the Key Accounts organization. This role is responsible for supporting our Key Accounts teams with analytics and insights and to ensure our customer’s category management strategies are executed – including category assessment, consumer insights, performance evaluation, assortment optimization, planogram recommendations, etc. through a fact-based approach.

Complexity of Role:

Candidate will develop a solid understanding of the business, products, markets, and the needs of customers; being recognized as a category management expert in the Spirits and Beer category.

Complexity is high (very SKU intensive category) and flexibility is critical in a dynamic fast-paced environment.

The role requires a significant level of collaboration and the ability to build productive relationships with both internal and external stakeholders.

Key Outputs/Deliverables:

Maintain strong working relationships with retailer merchant teams and cross-functional partners to support objectives, goals and outcomes.

Support regular reporting and analytics to highlight performance gaps and growth opportunities.

Utilize various data sources including syndicated data and retailer POS and build and support tools and systems to enable analytics and insights generation.

Execute shelf recommendations to increase efficiency, conversion, improve shopability, and optimize space to sales leveraging JDA and Shelf IQ technology.

Assume ownership of assigned tools, processes, and tasks.

Experience/Skills:

Minimum 2-3 years of experience required in Category Management, insights and/or analytics, preferable in CPG or Adult Beverage Categories.

Experience working with syndicated and proprietary data sources, including Nielsen, Numerator, panel data, shopper loyalty data, and sales performance tracking.

Strong technical capabilities with experience in software systems relevant to the Category Management function including space planning software (JDA and/or Shelf IQ) and syndicated data sources.

Advanced computer skills; proficient in Excel and Powerpoint.

Ability to connect insight to actionable store execution.

Strong project management, time management, and organizational skills are essential.

Must have ability to work independently in a hybrid environment.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Minimum Salary

$66,413.00

Maximum Salary

$110,688.00

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2026-07-01