Senior Product Marketing Manager

Fullpath is an AI-first tech company in the automotive space with hubs across the US and Israel. Our mission is to constantly disrupt the industry by creating new, groundbreaking technologies to help dealers build stronger, more resilient businesses. Our work happens in the fast lane as we work to bring AI and data-driven solutions to a quickly evolving industry.

Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal driven, and, at our core, we believe every voice has value and can impact our bottom line.

If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you!

We are seeking an experienced and strategic Senior Product Marketing Manager to join our dynamic team. In this role, you will be responsible for leading the go-to-market strategy, positioning, messaging, and overall marketing initiatives for our product portfolio. You will work closely with product management, sales, and cross-functional teams to drive product adoption, customer engagement, and revenue growth.

Requirements:

To be a Senior Product Marketing Manager at Fullpath, you need to have:

5+ years of product marketing experience, preferably in a technology or SaaS environment.
Proven track record of successfully launching and marketing technology products.
Strong strategic thinking, communication, and storytelling skills.
Ability to translate complex technical concepts into clear, customer-focused messaging.
Experience working closely with product management and sales teams.
Proficiency with marketing tools, CRM, and analytics platforms.
Leadership capabilities and experience managing cross-functional projects.

What you will be responsible for:

Develop and execute innovative product marketing strategies that align with business goals and market trends.
Craft compelling product positioning, messaging, and value propositions that resonate with target audiences.
Lead go-to-market planning and coordination for new product launches, feature releases, and campaigns.
Collaborate with product management to deeply understand product features, competitive landscape, and customer needs.
Conduct market research and competitive analysis to identify opportunities and threats.
Create enabling tools and sales collateral, including presentations, case studies, decks, and product demos.
Partner with demand generation, content, and customer success teams to maximize product awareness and uptake.
Monitor and analyze product performance metrics, customer feedback, and market trends to refine marketing strategies.

The top candidate will also have:

Passion and curiosity for emerging technologies
Experience with B2B2C, B2C, and B2B product landscapes
Strong Experience interfacing with the US market.
Background in high-profile companies.
Strong leadership skills
You are a storyteller; you can distill compelling narratives from endless details and facts

Why you should join us:

Family-friendly environment and flexible working hours
An awesome global team of forward-thinking, innovative go-getters
Integrate with tech titans: work directly with APIs from Google, Facebook, Microsoft, and more
Be part of a rapidly scaling company poised for the future
Learning and growth opportunities within a fast-paced tech startup environment
Clear career advancement path for strong performers
We are committed to setting each other up for success. As a member of our team, you will work in an environment that encourages growth, initiative taking, and continuous mutual feedback in order to reach your full potential.
Cibus and lots of yummy treats :-)