GlassesUSA.com has been disrupting the traditional eyewear industry, becoming the fastest growing and leading online eyewear retailer in the world with millions of customers. Our cutting-edge in-house technologies and data-driven philosophy constantly keep us on the frontline of the global eCommerce B2C industry.

We're on the lookout for a dynamic Full Stuck Marketing Developer to join our innovative ecommerce team. As the ideal candidate, you seamlessly blend advanced technical expertise with a deep understanding of marketing strategies. Your role will involve crafting and optimizing email campaigns, ensuring a flawless user experience while maximizing engagement and conversion rates. From coding responsive templates to implementing automated workflows, you'll leverage your development skills to drive our in house email marketing initiatives. If you're passionate about creating compelling, data-driven campaigns and possess a unique fusion of coding prowess and marketing insight, we invite you to be a key player in revolutionizing our ecommerce communication strategy. Join us in shaping the future of digital retail!

Responsibilities

Lead the development initiatives for our innovative retention marketing strategy, skillfully applying coding expertise across email, SMS, Push Notifications, and more to pioneer and create novel marketing methods and concepts for enhanced customer engagement and retention.
Execute daily email marketing activities, covering campaign setup, A/B testing, scheduling, and deployment of diverse customer-facing emails. Conduct thorough QA to ensure precise creative content, linking, and copy.
Monitor and report on campaign performance, providing insights and opportunities for continuous optimization.
Innovatively build, test, and analyze customer segments and personalization to drive superior engagement, retention, and reactivation.
Provide project management support to the Retention Marketing Team, ensuring seamless execution and securing approvals.
Collaborate closely with internal stakeholders from Creative, Data Science, Product, R&D and Merchandising teams.
Stay abreast of email best practices and industry trends.

Required knowledge, skills, and abilities:

1-2 years of experience in developing with Full Stack, PHP or a comparable object-oriented language, HTML, CSS and expertise - A Must
Prior experience in digital marketing is essential.
Experience in e-commerce or with retail brands is highly advantageous.
Proven collaboration experience with other teams, including design, content, marketing operations, product marketing, and development.
Strong analytical skills to interpret and act on campaign performance data.
Effective project and time management skills to handle multiple tasks efficiently.

Position located in Ramat HaChayal, Tel Aviv.