Senior Director Brand, Israel

SENIOR DIRECTOR BRAND, ISRAEL

AREA
Emerging Markets

DEPARTMENT
Brand

DIRECT REPORTING LINE
General Manager, Israel

LOCATION
Holon, Israel

GSMS GRADE
M1

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Steer the execution of the Global and EM Brand Communications and Sport Marketing Strategy, ensuring consistent deployment throughout Israel to grow market share.

Implement and execute all brand communication touchpoints in accordance with the defined brand calendar, including Sport & Style Brand Activations, PR, Media Buying & Planning, and Sport/Entertainment Marketing.

KEY RESPONSIBILITIES:

Lead all aspects of Brand Communications and Sport’s Marketing for adidas brand in Israel including key campaigns and launches; calendars and processes; partners (inc agency) and athlete management; events and initiatives; media buying and PR.
Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sport and culture stakeholders in the Market
Work closely with all Marketing functions, Sales and Channel leads to analyse business performance and seize business opportunities across Israel to meet and/or exceed KPIs and financial targets
Align with VP EM Brand on the strategy across all categories and develop a relevant Brand Communications & Sport’s Marketing strategy that drives brand priority product ranges, franchises and concepts locally
Lead and steer the execution of global and local brand and sports brand communications and sport’s marketing strategies/concepts across all categories and ensure there is consistent deployment throughout Israel with a clear focus on key cities
Effectively manage the assigned Marketing Working Budget, optimizing ROI.
Own the seasonal calendar and MWB allocation.
Provide a clear vision and direction to internal and external stakeholders (including agencies and partners) with relevant objectives and KPIs.
Establish a high-performance culture and drive employee engagement, leading by example.
Provide a suitable performance framework for direct reports by setting performance targets and providing coaching to drive continuous improvement.

KPI’S:

Brand Net Sales and Margin
Market Share of brand
Full Price Sell Through
Brand Sentiment
Media and PR performance KPI’s
Deployment of Marketing working budget
ROI of all marketing spend

KEY RELATIONSHIPS:

Israel Leadership Team
Functional leads within Marketing team
BU Leads
Sales and Retail Channels
External Agencies

KNOWLEDGE, SKILLS AND ABILITIES

Significant knowledge & experience activating the brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods / lifestyle industry)
Deep understanding of the local sport environment (including events & partners) and lifestyle market (including local culture and partners)
Experience setting brand communication strategies to deliver growth in local market
Strong project-management skills
Proven ability to lead large-scale projects
Experience leading a dynamic team of individuals
Ability to manage both internal and external parties (athletes, partners, agencies)
Marketing budget management
Advanced user of MS Office suite of products
Experience in both market and above market organization preferred

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

University degree in Marketing or a minimum of 10-12 years equivalent professional experience in Brand Communications & Sport’s Marketing
Experience in a similar role – minimum 2-3 years
Fluent in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Senior Director Brand, Israel
BRAND:
LOCATION:
Holon
TEAM:
Brand Management & Communications
STATE:
HaMe
COUNTRY/REGION:
IL
CONTRACT TYPE:
Full time
NUMBER:
538919
DATE:
Jan 1, 2026