Brand Finance Manager - Whiskey

Job Description :

About Us:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to build a career worth celebrating.

Which company will you join?

From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company! Our brands are industry icons including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the very best people!

At Diageo, our purpose is to celebrate life everywhere, every day. To do that, you will join an organization that is passionate about customers and consumers, and proud of what they do. Diageo teams constantly set high goals and then try hard to exceed them. We are also an incredibly diverse organization, and we value each and every one’s talent and personality.

About the role:

The Brand Finance Manager supports the Whiskey team with, forecasting, analysis, budgeting, initiative, and strategic planning to support obtainment of North American Market objectives. This is an exciting role that has high visibility across Marketing and Finance leadership, providing analytical insights to the Whiskey SVP and Leadership Team, as well as cross-functional Finance senior leadership.

The key objective of this role is to support the financial agenda for the Whiskey portfolio, well over $2B in NSV and $400M in A&P, working with the marketing and finance teams to produce insightful analysis and performance-driven recommendations. This role reports to the Director of Brand Finance for Whiskey. Brand Finance owns and drives forward-looking planning and financial analysis to deliver accurate and timely forecasts in line with the business requirements and designated timeframes.

Context/Scope:

Strategic Financial Leadership: Drive strategic financial decision-making for relevant portfolio of Brands, partnering closely with senior leadership across Marketing & Finance
Category Finance: bring “CFO mentality” to deliver sustainable long-term growth, value creation, and operating leverage for the Whiskey portfolio
Brand Planning: Support and continuously improve key brand planning processes, including MBP, ASC, and AOP
A&P Oversight: Provide oversight of A&P for the Whiskey portfolio, ensuring alignment with overall business objectives and strategic priorities. Partner with brand and A&P teams to ensure delivery of current year budgets, future year planning, and M&E
Portfolio Strategy Execution: Partner with marketing to ensure optimization of investment choices aligned to the Diageo Portfolio Strategy.
Efficiency Initiatives: Partner with Supply and Supply Finance to identify and drive initiatives to optimize resource allocation and improve investment efficiency

Role Responsibilities:

Support Portfolio Strategy process for Whiskey brands, developing frameworks, tools, templates, and analyses to synthesize portfolio projections and develop insights
Lead and drive building blocks and the financial elements of the annual brand planning processes across Whiskey
Assess financial performance, provide business insights, and develop scenario plans
Partner with Brand teams to coordinate/prepare/facilitate quarterly brand plan reviews
Assess investment opportunities to ensure they align with overall strategy and financial targets, while developing return on investment analyses to evaluate programs, opportunities, and cost savings initiatives
Drive efficiency initiatives to ensure effective allocation of resources and efficient use of investments by brand
Champion the compliance agenda and maintain a strong internal control & compliance environment
Excel at cutting through ambiguity and act as a critical thought partner to the Marketing & Innovation and Finance Teams
Support SVP and Whiskey Finance Director in ad-hoc projects including but not limited to US Strategy, portfolio optimization, and performance management

Experience/skills required:

5+ years of relevant business experience
Bachelor’s Degree or equivalent experience required. MBA and / or recognized accounting qualification preferred
FP&A, Brand Finance, Commercial Finance experience preferred
Beverage Alcohol or CPG Experience preferred
Outstanding analytical, financial modeling, and presentation skills
Strong interpersonal skills with a validated ability to collaborate with various partner, build relationships, and influence across large matrix organization
Capacity to communicate sophisticated ideas in simple understandable terms
Ability to balance strategy and drive to execution
High energy and drive

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And crafting an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be encouraged and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2025-07-23

Salary Range:

Minimum Salary:

$110400

Maximum Salary:

$184000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.