Brand Product Marketing Manager

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,500 employees in 22 countries, launched over 40 products, and served over 243 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level. Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all. We're proud to be an equal-opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.

Job Description

We're looking for a brand marketing expert to join our team. You'll be the architect of impactful campaigns that will elevate our brand both short and long-term. This is a dynamic and creative role where you can really make an impact.

Conduct audience analysis and market research to deliver valuable user insights

Craft key brand messages to develop a compelling storytelling strategy

Develop and execute multi-channel brand and performance campaigns that create a bridge between product capabilities and emotional connection with our target audience

Collaborate and work closely with cross-functional teams such as product, creative, content, design, social, and more to successfully lead campaigns, landing page creation, brand videos, influencer content creation, and a range of other touchpoints

Analyze campaign performance across all channels to identify areas for improvement and optimize future campaigns

Track and analyze campaigns KPIs and impact on brand metrics

Stay up-to-date with industry trends and competitor activities to identify new opportunities to drive growth

Qualifications

Requirements:

3+ years of experience developing and implementing brand marketing strategies and communication

Proven track record of creating and executing successful marketing campaigns

Strong analytical skills and use data to drive your decision-making

Critical thinking and experienced with giving feedback to creative teams

Excellent written and verbal communication skills in English

Highly organized, with the ability to manage multiple projects simultaneously and adapt to changing priorities

A team player with a positive attitude and strong interpersonal skills

A sense of ownership over projects, driving them to completion with resilience.

Additional Information

We are the Product Marketing team for Wix Studio. We’re passionate professionals who create the strategic messaging behind some of the world’s most extensive and advanced campaigns. With creative storytelling, we let professional web creators at agencies and enterprises know about Wix Studio's powerful tools and capabilities and how they can benefit from them.