Digital Product Manager – Consumer Applications

Role Purpose

The Digital Product Manager – Consumer Applications is responsible for managing the lifecycle of multiple user-facing applications that serve distinct consumer groups. The role combines product ownership with strategic commercialization, ensuring each application drives user engagement, business value, and revenue opportunities.

Scope of Responsibility

Application Ownership: Manage multiple apps and ensure each delivers value across user types.
Strategy & Monetization: Define and execute monetization models for consumer apps and identify commercialization opportunities across user groups.
Drive market expansion by identifying new user segments, and values that lead towards opportunities to grow our apps’ impact and reach.
Roadmap Management: Own the roadmap for each app, prioritize based on business outcomes, user needs, and technical feasibility.
Execution: Manage backlog, write epics and user stories, and work with agile teams to ensure delivery.
Applications lifecycle management owner, from discovery to sunset
Measurement & Analytics: Define KPIs, monitor adoption/engagement, conversions among other metrics, and drive continuous improvement.
Use Salesforce Marketing Cloud (SFMC) to orchestrate personalized communications, push notifications, and customer lifecycle automations.
Innovation: Identify new technologies, trends, and features relevant to digital apps.

Key Interfaces

R&D / QA – ensure delivery, technical feasibility, and quality.
Marketing – go-to-market, positioning, and user acquisition.
Product Peers – align vision and roadmaps across consumer/B2B products.
Sales Leadership – provide insights, enablement, and support commercialization.
Customer Success / Support – capture feedback, improve user experience.
Finance / Strategy – validate monetization models and business impact.

Requirements:

Qualifications

5+ years of product management experience in digital, app-based products.
Experience managing multiple user-facing apps and distinct.
Proven experience in eCommerce or app-based sales & marketing flows.
Demonstrated experience in app commercialization/monetization.
Strong analytical skills and data-driven decision-making.
Excellent communication and stakeholder collaboration.
Agile product development background.
Solid understanding of conversion funnels, customer segmentation, and journey orchestration.
Preferred: industry/domain knowledge in consumer goods applications
Preferred: Strong familiarity with Salesforce Marketing Cloud – must understand how to collaborate with technical and marketing teams using these platforms.