Director of Marketing Analytics

Join our journey in redefining the future of entrepreneurship. With over 36 million users on our Tailor Brands platform, we are revolutionizing how businesses are started. We extend a platform that is accessible, affordable, and empowering, with over 800k new entrepreneurs embarking on their journey with us every month. At Tailor Brands, we promise not just career development, but also the opportunity to be integral to the birth of many new businesses.

Your Key Responsibilities

Architect and execute the marketing analytics blueprint in line with organizational goals.
Determine and track vital KPIs across different channels, illuminating the path to success.
Facilitate knowledge transfer sessions on marketing analytics strategies among employees, fostering a data-driven culture.
Consistently produce data-backed content, championing the brand's thought leadership.
Bridge the gap between front-line marketers and senior leadership, establishing an efficient dialogue of growth-driven insights.
Identify potential growth opportunities, deriving from your forecasts, and drive the strategic plans, campaigns, and tests to capitalize on them.

Your skills in analytics and marketing will play a key part in our ongoing journey to greatness. This is your opportunity to make a real impact, not only on our growth but also on the future of millions of budding businesses worldwide. So come along, it's going to be an

Role Overview - Steering Growth Through Intelligence

We are on the lookout for a capable and driven Director of Marketing Analytics to drive our growth trajectory to new heights. This role sits at the intersection of marketing strategy and analytics - we rely on your expertise to make sharper business decisions, optimize our overarching business strategy, and propel our impact in the entrepreneurial ecosystem.

Requirements:

5 years of experience with analytic techniques, statistical modeling, and web analytics - This is a must
Ability to extract meaningful information from data
Suggest action for improvement based on insights from the data
Expert in Microsoft Excel, Google Analytics, and other relevant software
Sense of ownership and pride in your performance and its impact on the company’s success
Critical thinking and problem-solving skills
Good time-management skills

Nice if you have:

B2C Experience
SaaS Products Exprience

Nice to know:

We are located in Rothschild, Tel Aviv

Our hybrid model includes four days in the office and one day at home