Business Unit Marketing Manager

The BU Marketing Manager owns marketing strategy and execution for the Business Unit, a precision technology business generating approximately $100M in annual orders. Based in Holon, this is a hands-on leadership role: the BU Marketing Manager runs a small marketing team, sets the BU marketing agenda, and acts as the senior marketing partner to the business leadership and sales.
The role sits at the intersection of corporate marketing strategy and BU-level execution. It requires the judgment to translate corporate brand standards, martech platforms, and commercial priorities into programs that grow pipeline and orders for a specific technical, industrial customer base.
Key Responsibilities
Business Unit Marketing Leadership

Own the annual marketing strategy and plan for the Business Unit, aligned to BU commercial targets and corporate marketing strategy
Act as the senior marketing partner to the BU General Manager and sales leadership, translating commercial priorities into marketing programs
Manage the BU marketing budget and prioritize investment across campaigns, content, and channels

Team Leadership

Lead, coach, and develop the BU marketing team, setting priorities and quality standards for content, digital, and campaign execution
Manage relationships with external agencies, freelancers, and vendors supporting marketing programs
Build team capability in digital marketing, technical content, and use of the corporate martech stack (HubSpot, Salesforce)

Demand Generation & Commercial Marketing

Design and run marketing programs that build pipeline and drive orders across BU's technical and industrial end markets
Own campaign and funnel performance for the BU (leads, conversion, orders), reporting against corporate KPI standards
Lead marketing planning and execution for trade shows, technical webinars, and distributor marketing activities
Support account-based marketing efforts in coordination with sales leadership on strategic accounts

Content, Brand & Digital

Direct the development of technical marketing content, including datasheets, application notes, case studies, and technical papers, in close collaboration with engineering and field application teams
Ensure all BU marketing materials meet corporate brand and messaging standards

Requirements:

Education

Bachelor’s degree in marketing, Business, Engineering, or a related field

Experience

7+ years of B2B marketing experience, with a preference for technical, industrial, or electronics markets
Proven experience managing a marketing team, including coaching and performance management
Track record owning marketing for a business unit or product line of meaningful commercial scale
Experience with marketing automation and CRM platforms (HubSpot, Salesforce)
Strong written and verbal communication skills in English; Hebrew an advantage
Strategic thinker with commercial orientation
People leader who develops team capability
Cross-functional influence with sales, engineering, and corporate marketing
Comfortable translating technical product details into customer-facing content
Execution discipline across multiple concurrent programs

Performance Objectives (KPIs)
Aligned to the corporate marketing funnel: leads, conversion, orders.

Growth in marketing-sourced pipeline and contribution to BU orders
Quality and cadence of technical content and campaign output
Team development, capability building, and retention
Growth of BU's digital and brand presence with its target technical audience
On-time, on-budget execution of the BU marketing plan

Region:

Israel