JVP - DTC Marketing

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What We'll Bring:

We are India’s leading credit information company and have established ourselves as a key anchor in the credit ecosystem of the country over the past 25 years. As an information and analytics provider, we aim to bridge the gap between stakeholders across multiple ecosystems. We use information for good by analyzing credit information to generate solutions for institutions and consumers. Our solutions facilitate easy access to credit for consumers and provide valuable insights to lenders when evaluating potential borrowers.
We are in the business of building trust between organizations and consumers. It is our core belief that trust can help organizations and consumers transact with ease and help them achieve great things.
We are committed to not just being an equal opportunity employer but also actively cultivating a culture of inclusion and belonging. We celebrate and respect the unique backgrounds and experiences that every individual brings to our team. Applicants are evaluated based on job qualification - not race, color, sex / gender, religion, caste, national origin, age, disability, marital status, citizenship status, sexual orientation, gender identity or any other status. We are committed to taking affirmative action to employ and advance minorities, women, and qualified disabled individuals. We ensure a safe, productive, and harassment-free workplace for all.
We are committed to providing reasonable accommodations for individuals with disabilities throughout the application and employment process. Please contact us to discuss any accommodations you may need.
Culture and Values
Our culture is welcoming, energetic, innovative, and deeply committed to fostering an environment of belonging, where diverse perspectives and backgrounds are valued. There’s an overall synergy that flows throughout the company, creating a sense of connect, belonging and unity in knowing that we’re all working to achieve the same overall goal. Our core values which we live by every day are integrity, People, Customer, and Innovation.
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What is excitement and passion for us?
We define it as a blend of curiosity, ability to unlearn and yet continuously learn, able to connect with meaning and finally the drive to execute ideas till the last mile is achieved. This passion helps us focus on continuous improvement, creative problem solving and collaboration which ensures delivery excellence.

Dynamics of the Role
The Lead – DTC Marketing role is a business critical, revenue owning position responsible for driving direct to consumer revenue growth across digital and assisted channels. This role will own end to end DTC revenue performance, including consumer acquisition, conversion, renewals, upsell, and lifetime value, with revenue as the single most important KPI. The incumbent will lead growth marketing initiatives across website, mobile app, SEO, outbound call center, and integrated campaigns, while building a scalable, high performing team.

What You'll Bring:

Roles & Responsibilities

1. Revenue Growth & DTC Business Ownership

Own and deliver DTC direct revenue targets across products, channels, and cohorts.
Build a strong revenue cadence with clear visibility on funnels, conversion metrics, CAC, LTV, and ROI.
Drive sustained revenue growth through acquisition, renewals, upsell, and cross‑sell initiatives.
Act as a revenue partner to leadership, translating marketing efforts into predictable business outcomes.

2. Performance & Growth Marketing Leadership

Design and execute high‑impact performance and growth marketing strategies across paid, owned, and organic channels.
Optimize full‑funnel performance — awareness, consideration, conversion, retention, and monetization.
Use data, experimentation, and consumer insights to continuously improve conversion rates and revenue efficiency.
Partner closely with product, analytics, and tech teams to enhance funnel performance.

3. SEO, Content & Organic Growth

Own SEO strategy to drive sustained, high‑quality organic traffic and conversions.
Define and lead a content strategy that fuels website and mobile app traffic, engagement, and revenue.
Ensure content is purpose‑built for acquisition, education, conversion, and retention.
Establish strong measurement frameworks to link content and SEO directly to revenue impact.
Manage website and mobile app content strategy, UI/ UX and consumer journey enhancements
Strategize social media content plan and drive traction for owned, paid and shared media

4. Call Center & Assisted Channel Monetization

Drive revenue through outbound and assisted call center channels , working closely with sales and operations teams.
Design campaigns, scripts, offers, and incentives that maximize conversion and ARPU.
Improve call center productivity through funnel optimization, consumer segmentation, and performance analytics.
Ensure tight integration between digital journeys and assisted conversions.

5. Campaigns, Renewals & Consumer Lifecycle Management

Conceptualize and execute integrated campaigns to drive renewals, upsell, and long‑term consumer value.
Build lifecycle programs that increase repeat usage, loyalty, and revenue per consumer.
Drive consumer awareness through targeted, high‑ROI initiatives aligned to business priorities.

6. Team Leadership & Capability Building

Build, mentor, and lead a young, high‑energy DTC marketing team .
Create a culture of ownership, speed, experimentation, and accountability.
Set clear goals, success metrics, and performance expectations for the team.
Partner with agencies and external stakeholders to scale execution efficiently.

Impact You'll Make:

Experience and Skills

MBA / Master’s degree in Marketing, Business, or a related field.
8–12+ years of experience in DTC, growth, or performance marketing , preferably in consumer internet, fintech, or digital‑first businesses.
Proven track record of owning and delivering revenue targets .
Deep understanding of performance marketing, growth frameworks, SEO, content monetization, and conversion optimization .
Hands‑on experience driving revenue through call centers or assisted sales models .
Strong analytical mindset with the ability to translate data into action.
Excellent stakeholder management and communication skills.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion Job Title

Sr Manager, Marketing Communications