User Acquisition Team Lead - Paid Social

Who we are

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.

Our advanced AI photo and video generation models, including our open-source LTXV model, power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allowing creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.
The team & role

We’re hiring an experienced User Acquisition lead to head our Paid Social team and drive revenue growth through various social marketing channels.

As the Paid Social UA Team Lead, you’ll be responsible for strategy, execution, and performance across platforms like Meta, TikTok, Snapchat, and more. This includes optimizing spend, analyzing campaign performance, running tests, and managing relationships with external media partners.You’ll also contribute to B2C performance management and collaborate with the broader marketing team to achieve business goals.

The ideal candidate has deep expertise in Growth Marketing, hands-on experience with multiple paid media channels, and a proven track record of launching successful campaigns and onboarding new platforms.

What you will be doing

Define our user acquisition paid social channel strategy & execution

Explore, recommend, and execute marketing campaigns across a variety of paid social channels across apps & web

leading a team of Social and growth UA campaign managers

Identify and define projects for Marketing Growth

Collaborate with teams spanning from Creative, Analytics and Product Marketing

Have ownership of a substantial testing budget to hit new channel acquisition company targets

Work with our Media partners representatives to increase scale & efficiency

Your skills and experience

Bachelor’s degree in Marketing, Engineering, or related field with a strong academic record

3+ years of proven experience in performance marketing, including at least 2 years of hands-on campaign management with budgets of $250K/month or more

Proven background with experience building and presenting marketing business cases

Experience with social media paid channels (B2C and mobile app experience a plus)

Experience with Analytics in Product Marketing and the ability to collaborate with stakeholders in these teams

Team management experience - Advantage

Outstanding organizational skills, project management skills, and the ability to multitask

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