Head of Content

Head of Content

Israel - London
Posted: 04/04/2024

Salary: £55K to £65K per Year
ID: 33986_BH
Head of Content

This role will involve:
A Player-Coach approach to content creation: combining hands-on content creation with coordinating content creation across a pool of in-house writers, domain experts and freelance contributors and influencers.
Developing and effectively executing a comprehensive content strategy that aligns with the company's goals, including land & expand initiatives.
Establishing and maintaining the content editorial calendar, ensuring a consistent flow of high-quality, valuable content.
Developing a wide variety of content types, including long-form thought leadership content & whitepapers, blog posts, emails, video scripts, and social media content, among many others.
A versatile writing style that can adapt to support both data-driven long form content (such as studies, reports and whitepapers), as well as social-first content and micro copy.
Geeking out on number crunching for data driven content
Owning & optimising organic content across organic social as well as SEO.
Collaborating with the product, marketing, and sales teams to produce relevant content that meets the needs of our audience and supports product launches and promotional campaigns.
Analyzing content performance metrics and user insights to optimize strategies for increased engagement and conversion rates.
Staying up to date with industry trends, competitive landscape, and content marketing best practices to continuously improve content effectiveness.
Ensuring all content reflects the company's brand voice, style, and messaging consistently.

Qualifications:
Masters' degree in Journalism, Marketing, Communications or a related field.
5+ years of experience in content creation, strategy, and management, preferably in the SaaS or construction technology sector.
Proven track record of developing and executing successful content strategies that have led to measurable business results.
Strong leadership skills, with experience managing a team of content creators.
Excellent written and verbal communication skills, with the ability to craft compelling stories that engage and convert.
Deep understanding of SEO, content marketing, and digital marketing strategies.
Ability to work cross-functionally and collaborate with teams across the organization.
Creative thinker with strong analytical abilities to measure performance and adjust strategies accordingly.