Growth Marketing Lead

About Theator

At Theator, we are redefining the future of surgery. Our cutting edge computer vision and AI enrich every step of care, from training and research to live insights in the OR, automatic postoperative notes, smarter billing, and intelligent content management. Trusted by leading hospitals worldwide, we are creating a data driven operating room where surgical teams learn continuously and deliver safer, more precise care to every patient.

Role Overview

The Growth Marketing Lead will own how Theator shows up in the market, and how we turn our product and engineering execution and outcomes with customers into momentum, demand, and qualified leads.

You will deeply understand our platform, our users, and our ICP, then translate that into messaging, content, campaigns, and distribution that consistently generate interest. This is not a role focused on process, decks, or maintaining a brand book. It is a builder role focused on speed, creativity, and outcomes.

You will decide what we publish, where we publish it, what narratives we lead with, and which events or conferences matter. You will move quickly, experiment constantly, and create leverage through AI and smart ideas. An idea that comes up in the morning can ship by the evening.

This role is ideal for someone who thrives in high autonomy environments, sees opportunities where others see constraints, and knows how to create momentum that makes Theator hard to ignore.

Key Responsibilities

Narrative, Content, and Distribution

Translate complex product capabilities into simple, outcome-driven, clear stories that create curiosity and urgency

Identify what makes our ICP care, engage, respond, convert, and develop person-based messaging that matches the buying dynamics in health systems

Build a library of proof: case studies, before/after workflows, “why now” narratives, ROI/quality storylines
Own channel strategy and distribution across LinkedIn, email, partnerships, communities, and events

Growth, Funnel, and GTM Ownership

Build and run experiments to generate inbound leads and qualified meetings

Own performance across the funnel: awareness → interest → lead → meeting

Define which conferences, partnerships, and market moments matter for Theator, and lead execution

What Success Looks Like

A steady drumbeat of credible proof: success stories from hospital users and partners

Durable pipeline health. Diversified sources, strong ICP fit, and repeatable campaigns that reliably create opportunities.

Clear, repeatable messaging that can be used in the sales process, and which customers repeat

Visible market presence. Everyone is talking about Theator.

What You Bring

5+ years of experience in growth, product marketing, demand generation, or startup marketing

Proven ability to build marketing from zero, ship fast, and generate demand without large budgets

Strong product intuition and the ability to deeply understand complex products

Excellent storytelling and communication skills, with native level English writing

A growth mindset, high ownership, and comfort with ambiguity

Strong execution skills, you do not need a team to produce high quality output

AI fluency is a must.
You actively use AI to create leverage and dramatically accelerate your work.

Bonus

Experience in healthcare, enterprise SaaS, or selling into hospitals and health systems