Growth Marketing Manager

We are seeking a strategic Growth Marketing Manager to drive growth for our mission-driven insurance program designed specifically for insurance agents. Our holistic approach supports the entire aging process, making this more than just insurance - it's about creating meaningful impact in people's lives.

This role focuses on driving user acquisition and engagement through data-driven content creation and funnel optimization, specifically targeting insurance agents who share our vision. You'll combine the analytical mindset of performance marketing with creative copywriting and UX writing skills to deliver measurable growth across all customer touchpoints in this unique, purpose-driven market.

Growth Opportunities - This position offers significant potential for expanding strategic responsibilities across new growth channels and initiatives as our marketing efforts scale.
We are open to Rising Talent
While we've outlined our ideal candidate profile below, we're also open to exceptional candidates with less traditional experience who demonstrate strong potential and passion for growth marketing.
If you're a talented marketer with fewer years of experience but believe you have the skills, creativity, and drive to excel in this role, we encourage you to apply and show us why you're the right fit for our team.
Key Responsibilities
Content & Copy Strategy
Create compelling copy for landing pages, email campaigns, and marketing funnels
Develop messaging frameworks for diverse user personas and complex target audiences
Lead copywriting initiatives from ideation through production
Collaborate with design teams to optimize user experience across all touchpoints
User-Centric Approach
Conduct deep research into user pain points and motivations
Create targeted messaging for complex personas using panel research and user insights
Maintain user-centric focus across all marketing initiatives
Performance Marketing & Optimization
Design and execute A/B tests on campaigns and landing pages to maximize conversion rates
Analyze performance metrics and present actionable insights to stakeholders
Cross-Functional Collaboration
Work closely with Product, Design, and Legal teams throughout project lifecycle
Partner with specialists across departments to enhance user experience
Lead growth initiatives from concept to execution with full accountability

Required Qualifications
Experience & Skills
5+ years in growth marketing, performance marketing, or user acquisition
Strong background in copywriting with UX writing capabilities
Proven experience with funnel optimization and conversion rate optimization
Proficiency with marketing analytics and performance measurement
Technical Requirements
Native-level English proficiency required - candidate must have lived/studied/grown up in the US with deep cultural understanding
Familiarity with integration tools and marketing technology stack
Knowledge of design principles and ability to collaborate effectively with design teams
Personal Attributes
Creative and proactive mindset with strong curiosity for testing and optimization
Independent worker with excellent project management skills
Results-oriented with proven track record of driving measurable growth
Analytical thinker who can translate data into actionable strategies
Preferred Qualifications
Experience managing paid social campaigns and advertising budgets
Experience with scalable, evolving design systems (content patterns, tokens, component reuse)
Experience with HubSpot and similar marketing automation platforms, email tools, analytics systems, and landing page QA/monitoring
Experience with complex B2B or multi-persona marketing environments
Knowledge of marketing integrations and technical implementation
Why Join Us?
Drive growth that matters - craft messaging and experiences that genuinely connect with users and solve real problems in their journey.
Own the complete growth story at the intersection of creativity and analytics - and shape how we acquire, engage, and convert users at scale.
Work in a company that values experimentation over assumptions, data-driven insights over gut feelings, and gives you the freedom to test bold ideas.
Join a team that's passionate about growth with purpose - building experiences that are both high-converting and authentically valuable to our users.

Assured Allies is proud to be an Equal Opportunity Employer and considers applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws.

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