Category Development & Chain Analytics Manager

Job Description :

Job Title - Category Development & Chain Analytics Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!

Join us to create a career worth celebrating!

Job Summary:

The Category Development & Chain Analytics Manager will lead efforts to unlock growth across the Beer and Premix segments by delivering actionable category insights, advanced analytics, and strategic selling support in partnership with the Chain Accounts team. Success in this role requires the ability to lead multiple partners, prioritize projects, and deliver high-impact work in a fast-paced environment.

The ideal candidate brings a strategic, data-driven mentality, is skilled in using multiple data sources to craft compelling stories and has expertise in shelf and display optimization to elevate retailer performance and improve Diageo Beer & Pre-Mix’s in-market performance.

Role Responsibilities:

Strategic Leadership

Act as a strategic thought partner, operating in lockstep with DBC’s Chain Accounts team to transform complex or open-ended business questions into actionable strategies that fuel category growth and deliver on Diageo’s Performance Ambition.
Partner cross-functionally to align partners around strategic priorities, leveraging data-driven storytelling, operational efficiency, and a strong customer-first mentality.

Category Development & Strategic Storytelling

Translate complex data sets into insights-driven recommendations to optimize category and DBC assortment, product placement, display execution, feature support, and shelf space allocation across key set of chain customers.
Leverage a range of data sources — including syndicated scan data (NielsenIQ, Circana), shopper panel and loyalty card data, Spectra, and internal commercial data — to evaluate category and DBC performance and uncover growth opportunities.
Demonstrate expert communication and presentation skills to effectively deliver insights, tell compelling data-driven stories, and influence decision-making with key chain customer buyers and internal partners.
Build trusted partnerships with key retail accounts to position DBC as a best-in-class provider of category insights that drive mutual growth.

Chain Performance Analytics

Serve as an analytical expert by leading the measurement and evaluation (M&E) of chain programming to assess effectiveness, uncover performance drivers, and inform future strategy.
Hold internal teams and distributor partners accountable for key chain program execution through meticulous tracking and clear communication, ensuring alignment with commercial objectives and performance standards.
Develop and refine analytical tools and scorecards using Power BI and Excel to improve visibility, enhance efficiency, and drive measurable business impact across chain customers.
Collaborate cross-functionally to integrate performance analytics into strategic planning and commercial decision-making processes.

Category Trends & Foresight

Continuously monitor and analyze the latest category trends, market innovations, and consumer behaviors to ensure Diageo Beer Co. remains at the forefront of the industry.
Apply foresight and thought leadership to identify emerging opportunities with customers and consumers, proactively shaping category strategies that capitalize on evolving market dynamics.
Collaborate with internal and external partners to integrate trend insights into commercial initiatives, driving sustained growth and competitive advantage.
Drive consistent value creation by understanding consumer needs and leveraging brand equity.

Sustainability & Diversity Commitment

Promote practices that align with Diageo’s commitment to diversity, sustainability, and positive drinking.

Experience / skills required:

Minimum 5 years of proven experience in data analytics, category development, insights, or related roles within the FMCG industry.
Expert at prioritizing and managing multiple high-impact projects in a fast-paced, ambiguous environment; regularly required to balance shifting timelines, anticipate partner needs, and strategic objectives.
Expert in syndicated and shopper data tools (NielsenIQ, Circana, shopper panel, loyalty data) and highly proficient in Excel, Power BI, and PowerPoint for developing impactful, insight-driven reporting.
Strong analytical thinker and problem-solver with proven ability to analyze complex data, make data-driven decisions, and translate insights into compelling stories.
Demonstrated strategic thinking with a track record of delivering innovative, performance-enhancing solutions.
Exceptional communication and presentation skills, adept at engaging and influencing partners at all levels, including key retail customers.
Experience with shelf space optimization techniques (e.g., planogramming, space planning tools) is a plus.

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2025-08-13

Salary Range:

Minimum Salary:

$110400

Maximum Salary:

$184000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.