Retargeting and Retention Expert– Mobile

Marketing
Tel Aviv
Mid
Full-time
Description

Tango is a successful, market leader, a live-streaming Platform with 450+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents.

Tango live stream was founded in 2018 and is powered by 450+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. We believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and of course our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

Do you want to join the party?

Responsibilities
Develop, manage, and execute retargeting and reactivation campaigns across paid channels, in-app messaging, push notifications, and email.
Analyze user behavior and segmentation data to identify key drop-off points and opportunities for reactivation.
Collaborate with product and marketing teams to craft personalized, compelling messaging.
Optimize campaigns for engagement and ROI through continuous A/B testing and performance analysis.
Partner with data and analytics teams to measure success, track KPIs, and report on reactivation efforts.
Stay updated on industry trends and leverage best practices in mobile marketing and user retention.
Requirements
Proven experience (2-4 years) in mobile app marketing, with a focus on retargeting and reactivation.
Expertise in platforms like Facebook Ads, Google Ads, programmatic advertising, or similar.
Strong analytical skills with the ability to interpret data and optimize campaigns.
Creative mindset with a track record of crafting engaging campaigns that drive results.
Excellent communication and collaboration skills.

Preferred Qualifications:

Experience working in a startup or fast-paced environment.
Background in consumer apps or gaming apps is a plus