Conversion Manager

We are seeking a CRO to manage and optimize the digital customer journey across all online channels.

The CRO will drive measurable improvements in conversion rates using data-driven strategies, testing methodologies, and UX best practices.

This role requires strong analytical skills, a deep understanding of digital user behavior, and a hands-on approach to continuous improvement.

Responsibilities also include programmatic process management to ensure scalable and efficient performance optimization.

YOUR IMPACT:

Develop and implement a comprehensive conversion optimization strategy aligned with overall business objectives.
Identify growth opportunities across web, mobile, and other digital channels to maximize conversion rates.
Design and execute A/B and multivariate tests to evaluate site changes, new features, and user flow improvements.
Provide support, feedback, and documentation for the QA team during testing cycles and project releases.
Use analytics tools (e.g., Google Analytics) to monitor site performance, user behavior, funnel metrics, and campaign effectiveness.
Consult and advise on acquisition projects requiring web development input, ensuring collaboration with third parties for high-quality, on-brand execution.
Leverage programmatic advertising platforms to drive user acquisition and improve conversions through targeted campaigns.
Implement and manage tracking and tagging solutions on mobile and web platforms to understand customer behavior and support data-driven decision-making for future developments.

OUR REQUIREMENTS:

2+ years of experience with Tag Management Systems, Google Analytics (preferred), and WordPress. Familiarity with cross-browser and cross-platform compatibility, APIs, and tracking methods is an advantage.
Strong understanding of digital marketing channels, user acquisition strategies, and e-commerce fundamentals.
Proven track record of successfully increasing conversion rates through structured testing and optimization programs.
Proficiency with web and marketing analytics platforms.
Basic knowledge of HTML/CSS or the ability to understand web development processes is a plus.
Comfortable applying statistical concepts for test evaluation and confident in interpreting results.
Proactive, creative, and independent, with a curious mindset and broad troubleshooting capabilities.
Fluent in English, with strong written and verbal communication skills.

WHAT WE OFFER:

Hybrid Work Environment
Annual Discretionary Performance Bonus
Personalized Learning and Development Programs
Long-term Career opportunities
Lunch Allowance (800 ILS gross per month)
Travel Commute Allowance
18 days of annual leave, including the option of accumulating extra vacation with years of service to the company
Birthday Leave!
Marriage Leave Vacation
Service Awards Gifts
Outstanding team-building experiences in welfare and social events
Variety of Employee Perks
Monetary Gifts for Rosh Hashanah and Passover
Keren Hishtalmut contribution
Keren Pensia
Recuperation Pay️