Country Commercial Director

Who we are

Our Mission is to inspire authentic and meaningful connections.

Selina was born out of a desire to celebrate the nomadic lifestyle: to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travelers, to work and enjoy new adventures.

What the role is

The Commercial Director provides support to all current and future operating hotels by coordinating and providing guidance to the hotel teams with an aim to drive hotel performance and maximizing / leveraging on Selina global scale and resources.

What you will be doing

This role will lead the planning and development of all market commercial strategies and marketing plans and the building of a high performing culture within the team, with a strong talent pipeline. Building Market level relationships with key stakeholders and partners and leveraging these for performance and partnership opportunities. Ensure tools and initiatives are shared and being used by hotel teams, create champions and lead business reviews and communication.
Work closely with VP of Commercial, Revenue Leads, General Managers and Hotel teams to drive business performance reviews, and develop performance driving country commercial strategies and tactics
Works closely with VP of Commercial to develop and execute a medium to long term market plan and priorities
Works closely with Digital Marketing & Brand to create and execute a marketing plan for the country, including partnerships and PR.
Work closely with all Regional Sales, Account Directors and Regional Sales teams in the key account strategies, RFPs, MICE, Leisure and TPI accounts and pursuit of new business for hotels
Build strong market level relationships with key stakeholders, government entities and commercial partners. Leverage these to support the performance or brand awareness agenda in market
Supports the Distribution agenda in the market – Drive Rate parity, OTA content scores, effective communication of and implementation of functional updates for the country.
Support the launch and embedding of new and existing tools to the hotel community.
Ensure hotels have Champions assigned for all Selina Programs & Tools and promotes cross-selling regionally and internationally
Coordinates and shares feedback within assigned hotels on market intelligence and competitor’s sales/ promotion efforts.

What you need for the role

Degree in Sales, Hospitality or Business Administration
English proficiency and local language
Proven track record in performance driving across multiple units and ideally multiple markets, and/or strong Commercial, Brand and Marketing experience.
Technical Skills and Knowledge
Strong stakeholder management with ability to influence peers and management
Strong team / culture leadership ability and team development and succession planning
Core Commercial Skills – Sales, Marketing, PR, Channels and Revenue Management ·
Cultural fit

Business Impact:

Revenue Generation
Market Expansion
Brand Representation
Strategic Leadership
Competitive Analysis
Cross-Functional Collaboration

KIP’s

Revenue Targets
Market Share Growth
Customer Acquisition and Retention
Sales Pipeline and Conversion Rates
Strategic Account Development
Market Penetration
Sales Team Performance
Budget Adherence
Strategic Partnership Development

What can you expect

Competitive salary
Performance bonus
No dress code
Pet-friendly (as long as your pet is friendly)
Multiple online training opportunities
Cultural events and wellness activities at Locations. Volunteering with Selina Gives Back; because sharing is caring
Huge Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends)
Have your birthday off
Amazing referral program with cash and global holiday packages; we know you hang out with other great people
Extra country-specific benefits; we can tell you more during the application process