Casino Retention Manager & Copywriter

Israel
Position ID: 58.645
Casino Retention Manager & Copywriter

Evoke is on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager & Copywriter that will take on a maternity lead position for 8 months.

This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability and writing amazing, responsible and capturing copy that will go hand in hand with our retention and acquisition initiatives.

This is also an amazing opportunity to define the tone of voice of our marketing materials and lead communication projects in one of the world’s most popular online gaming companies.

More about the Retention Team

Every member of our Retention Marketing Team is as unique as they are creative. A team of passionate trend-entrepreneurs, the promotional power driving our brands worldwide. From traditional offline channels through to groundbreaking digital marketing methodologies, we lead the market in fun, fair and safe global gaming products and offers.

Your role:

Setting the tone of voice in all Casino marketing materials and communications, and ensuring alignment with brand guidelines
Writing creative, persuasive, and engaging copy for emails, websites, banners, landing pages and other communications and marketing assets
Working closely with marketing and creative teams on marketing materials from conception to completion
Ensuring marketing objectives and creative briefs are met and up to brand standards in all marketing materials.
Working on communication projects that engage new and existing users, build awareness and strengthen the brand.
Being in charge of all the small print, disclaimers, and regulations to ensure player safety and concise communications that fall within our regulated markets.
Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
Spearheading innovative marketing projects from ideation to execution that deepen player’s engagement, loyalty, and brand satisfaction.
Boosting retention and increasing player lifetime value & profitability
Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
Analyzing marketing campaigns, monitoring KPI results and optimizing communications.

- Deep understanding of promotions details: bonus, terms, compliance guidelines.

· Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing

· Work with the Customer Service team to ensure inquiries and complaints are handled promptly and professionally. Monitor customer feedback and adjust offering accordingly to improve customer satisfaction.

Job Requierments

Your skills:

English - Mother tongue
Experience in marketing copywriting and leading communication projects
Experience working closely and collaborating with creative teams on concept marketing briefs
Previous writing experience in casino marketing - advantage
Ability to work in tight timelines
Multi-tasker- ability to work on a few different projects in parallel
Creative and unique approach
People person- ability to work as part of a team with many different marketing managers
Detail oriented
Service orientated with strong interpersonal skills
Impeccable grammar
3 years’ experience in marketing: initiating, developing, and executing multi-channel innovative and engaging campaigns.
Analytical skills and familiarity with Excel.

You have a major advantage if…

Knowledge in the Gaming industry
Knowledge in retention marketing