Product Marketing Manager

Product Marketing Manager
DepartmentMarketing
LocationIsrael
TypeFull-time
Description

We’re looking for a strategic and hands-on Product Marketing Manager to drive go-to-market strategy, craft compelling messaging, and fuel pipeline generation across channels. You’ll play a critical role in shaping how our technology is understood and adopted by enterprise retailers, and directly support sales enablement in a lean, high-impact team.

A day in the life:
Develop clear, differentiated messaging and positioning based on customer pain points, market research, and product capabilities.
Own and execute go-to-market strategies for product launches and feature releases.
Create and maintain sales enablement materials — pitch decks, battle cards, one-pagers, objection handling, demo tools etc.
Drive marketing efforts that impact customer acquisition, product adoption, and overall business performance.
Partner closely with sales to understand deal cycles and craft content that supports conversion.
Partner closely with Product to understand the Product capabilities, roadmap, and new features
Collaborate cross-functionally to ensure our messaging aligns with product capabilities and business goals.
Build and maintain competitive intelligence assets.
Conduct customer and market research to inform messaging and campaigns.
Track performance of messaging and content in-market and iterate based on feedback.

Collaborate with the team to define and support demand generation strategies (campaign themes, email nurture flows etc.).

You bring to the table:
6+ years of B2B product marketing experience in SaaS, deep tech, or AI-driven platforms.
Experience crafting marketing and enablement materials that accelerate deal cycles and preparing a product launch materials deck.
Solid understanding of sales and marketing funnels, lead qualification, and GTM motions.
Strong writing skills and ability to translate complexity into clarity.
Comfortable working cross-functionally and independently — you thrive in ambiguity and like wearing multiple hats.
Collaborator who enjoys striving for mutual success
Proven ability to support or drive pipeline through marketing initiatives.
High level of English proficiency (native speaker in a bonus)
Bonus: experience in a high-growth or early-stage company