Customer Marketing Manager, Diageo Beer Company

Job Description :

Description

Job Level: Band 5

Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.

Diageo is the leading spirit player in every region of the world, highlighting a broad portfolio of both international and local brands. Diageo leads the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands. Its portfolio includes Crown Royal, Cîroc and Ketel One vodkas, Captain Morgan, Buchanans, Don Julio, Casamigo’s, Tanqueray, Baileys and Guinness!

Purpose of Role

The Customer Marketing Chain Manager creates a competitive advantage for Diageo Beer Company by collaborating, creating and communicating shopper marketing solutions for the Key Chain Customers such as Walmart, Kroger, Meijer, Total Wine & Target in the Off Premise Channel. This role provides the critical commercial linkage, knowledge and program support to the brand, innovation marketing teams to ensure brand standards, purpose, communications and programs are commercially sound, impactful and are grounded in deep shopper, retailer understanding.

Financial

The successful candidate will have access to and stewardship of a portion of the Chain and Trade Marketing Team A&P budget to support BTL agency and other 3rd party work in support of chain customer programming for the DBC Brands. The manager will have a T&E budget that they will properly manage to and use at their discretion to improve their agenda and impact in market.

Complexity

This role requires a well-rounded understanding of all category & chain segment data, insights and shopper/consumer, trade and market trends. The role needs to influence both internal & external partners across executive, marketing and sales functions to coordinate activity and consistency of outcomes

Leadership Responsibilities and Decision Making Rights
Oversees all commercial marketing/BTL planning and delivery of programs for key chain customers
Collaborates with brand/innovation, wider trade marketing/customer marketing, relevant Spirits Shopper & E-commerce team members and sales/activation organization to deliver brand activity and requirements
Provides critical input to Chain Marketing Programming and Market Share QBP sessions – leading commercial course correction where necessary
Top 3-5 Accountabilities
Delivers “fewer, bigger, better” brand activations that truly impact the brand performance in large format chain outlets – grow share and deliver financial and consumer imperatives
Every commercial touchpoint understands their role in supporting the Brand ‘Can Do’s’ in service of the Mission/Plan
Highly Capable in leading multiple dependent partners internally and externally; being the soul owner of the Chain Marketing Commercial Marketing Plans.

Qualifications and Experience Required
5+ years of CPG shopper marketing/commercial experience in a fast paced, shopper /consumer insight driven, matrixed environment with business planning, commercial strategy and BTL creative skills important. Comfort with change management and experience with customers (Bev Alc ideally) and the 3-Tier RTM across national account environments. Highly refined negotiation skills with proven track record of successful negotiation and delivery of annual promotional program with national customers or equivalent
Highly capable in managing multiple dependent partners internally and externally

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Bentonville, Chicago Sales Office

Job Posting Start Date :

2024-04-18

Salary Range:

Minimum Salary:

$105225

Maximum Salary:

$175375

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.