Senior Marketing Technology Manager

About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world's underserved businesses to a rising global economy. We're a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Role summary

We are seeking a highly skilled, and passionate Senior Marketing Technology Manager to join the global Marketing Technology & Operations team. The ideal candidate will be responsible for implementing technical solutions and deploying automation processes, overseeing the creation of HTML email templates leading on the configuration of key customer engagement channels (push, in-apps, WhatsApp, Content Cards), and effectively coordinating with internal stakeholders to ensure successful execution of life cycle marketing and product growth campaigns. We're looking for someone who has deep experience with Braze, marketing automation as well as the broader marketing tech stack and related marketing KPIs.

The Senior Marketing Technology Manager will play a critical role in optimizing our marketing efforts and driving business growth.

What you'll do

Manage end-to-end workflow processes for marketing campaigns, from conceptualization to execution, ensuring timely delivery and adherence to deadlines.
Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management.
Design and maintain a robust Braze set-up across workspaces, apps, tags, and environments.
Define and govern naming conventions, taxonomy, and best practices.
Partner with Data & Engineering to ensure clean, reliable event and attribute schemas.
Oversee integrations (CDP, product, web, mobile, APIs, webhooks) to unlock real-time, multi-channel engagement.
Implement A/B and multivariate tests to improve activation, conversion, retention, and reactivation programs.
Build reporting frameworks that connect Braze performance to commercial outcomes.
Create and maintain documentation, playbooks, QA processes, and guardrails.
Train and support Life Cycle Marketing, Regional Marketing and Product Teams to self-serve safely and effectively.
Champion new Braze capabilities (AI, Connected Content, Currents, segmentation, Liquid, etc.).
Ensure the stack and strategy can scale across markets, products, and teams.
Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads.
Monitor and analyze campaign performance metrics, providing insights and recommendations for further testing and optimization.
Maintain a deep understanding of industry best practices and emerging trends in marketing, workflow management, and marketing automation.

Who you are

Mandatory: Level 3 Architect Certification
Strong project management skills with the ability to manage multiple projects simultaneously
Proficiency in marketing automation platform Braze
Excellent analytical skills with the ability to interpret data and drive actionable insights
Proven experience in HTML coding and the creation of responsive email templates
Proven experience in creating multi-channel Canvas builds including: email, SMS, WhatsApp, In-Apps, Content Cards and others
Effective communication and interpersonal skills, with the ability to collaborate with cross-functional team
Detail-oriented mindset with a focus on delivering high-quality work within established timelines
Ability to understand business requirements and deliver solutions that balance business needs and system maintainability.
Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively when creating reports or dashboards.
Strong interpersonal skills and ability to earn trust and respect from peers.
High enthusiasm and motivation to work within a fast-paced, international environment.
Positive disposition with high energy, self-directed team player.

Not a must but a great advantage:

Accreditations in Marketo, Salesforce or similar
Prior experience in a similar role within the finance industry is preferred but not required
Relevant certifications in marketing automation or project management would be a plus

#LI-MI1

The Payoneer Ways of Working

Act as our customer's partner on the inside
Learning what they need and creating what will help them go further.

Do it. Own it.
Being fearlessly accountable in everything we do.

Continuously improve
Always striving for a higher standard than our last.

Build each other up
Helping each other grow, as professionals and people.

If this sounds like a business, a community, and a mission you want to be part of, apply today.

We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.