Senior User Acquisition Manager

Powtoon (the world’s largest DIY video creation platform) is growing its marketing team. With 40M+ users and a foothold in every major Fortune 500 company, We're now launching "Powtoon Imagine," our new suite of AI tools, featuring AI Video Assistant, Script Writer, Text-to-Voice, Avatar Maker, Storyboard, and more.

We’re looking for a passionate data-driven, user acquisition wiz to join our B2C SaaS platform “Impact” team and lead Powtoon’s growth to new heights.

Who you are:

You have a solid understanding of all marketing channels: PPC, SEM, Google, Social (paid and owned), and are an expert in paid media marketing
You love doing strategy and hands-on campaign management
You know how to scale our paid acquisition efforts and evaluate/introduce new marketing channels and tools
You’re consistently proactive and take initiative - you never need to be asked “what’s the status of”

Your day to day responsibilities will include:

Build an acquisition strategy to supplement Powtoon’s existing traffic engines.
Optimise Powtoon’s existing traffic engines
Monitor website analytics and drive ongoing optimization.
Use the most cutting edge tools, technologies and best practices.
Scale and reach new audiences and niches.
Work closely with creative and product teams to evolve the product based on analytics and marketing results.
Mentor a team of marketing specialists

Requirements

5+ years of experience and proven track record in growing paid acquisition efforts with large budgets at scale
English - mother tongue level - MUST
Hands on PPC experience- MUST
Experience building data-driven marketing funnels and integrated campaigns using marketing automation tools.
Robust data analysis skills and experience with analytics tools, and Ability to drive actionable insights
Problem-solving abilities with results and detail oriented approach.
Ability to communicate results to management in a clear executive summary format.
Self-motivated, proactive team player with a positive attitude.
Ability to be agile and work in a fast and dynamic start up environment

Benefits

Get a unique opportunity to work on a successful B2C SaaS product.
Grab a fantastic opportunity to grow in a stable, bootstrapped, and profitable startup. Our culture is all about accountability, trust, and loads of laughter.
Our flagship product is fun and creative, genuinely well-loved, and used by millions.
Work in a stylish office in the center of Tel Aviv.
We champion professional development and training courses.