Marketing, Sales, and Digital Media Manager- Stuart C. Siegel Center

POSITION: Marketing, Sales & Digital Media Manager

DEPARTMENT: Marketing and Sales

REPORTS TO: General Manager

FLSA STATUS: Salaried, Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The Manager, Marketing, Sales & Digital Media is responsible for creating, directing, and implementing premium seating and marketing programs for the facility for non-University events.

Essential Duties and Responsibilities

Include the following. Other duties may be assigned.

Direct responsibility for selling premium seating inventory for non-University events.

Works with University personnel on website placement for Siegel Center events.

Communicates with outside advertising agencies on on-going campaigns. Writes and prepares copy for print/radio/TV spots. Places advertising for event marketing.

Handles press-related duties during events.

Prepares and disseminates company event and press releases.

Coordinates promotions and special events with event promoters and facility personnel.

Prepares copy and layout for company newsletter.

Assists with the management, development, production, and distribution of promotional and collateral materials to support sales and marketing programs.

Works in conjunction with the General Manager in the planning and execution of events.

Works with facility and the University to coordinate promotional and marketing efforts. Supervises marketing efforts.

Maintains high standards, positive attitude, and professional appearance.

Plans and conducts market research to identify opportunities for increased sales.

Provides post-event reports, analysis, and regular status reports on marketing programs.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience

Associate degree or equivalent from two-year college in Marketing, Public Relations or Journalism preferred.

Previous experience/internship in Marketing, Public Relations, Journalism, or related industry experience (i.e., advertising agency, radio/television) required.

Or equivalent combination of education and experience

Skills and Abilities

Excellent written and verbal communication skills required.

Basic understanding of demographics and media buying ability

Requires flexible schedule to cover events.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site (Stuart C. Siegel Center/Richmond, VA)

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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