Brand Communication Specialist

BRAND COMMUNICATION SPECIALIST

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

In this role, you will play an integral part in shaping and executing adidas Israel’s local brand storytelling, campaign strategy, and consumer-facing activations. You will be a key contributor to the development of locally relevant content, on-ground and digital activations, and the strategic adaptation of global campaigns to the Israeli market.

As Brand Communication Specialist, you will work at the intersection of
LOCAL CONTENT CREATION, BRAND ACTIVATIONS, AND CAMPAIGN STRATEGY
, ensuring that adidas consistently shows up in a culturally relevant, impactful, and inspiring way across all touchpoints.

You will work closely with the EM HUB Brand Team and Israel cross-functional teams to bring campaigns to life locally, while leading brand communications deliverables for respective categories as part of the Israel Go-To-Market (GTM) process.

KEY RESPONSIBILITIES

In close collaboration with and in support of the Brand Communication Manager:
• Lead and actively contribute to the creation and execution of local brand content, translating global campaigns into culturally relevant local executions.
• Adapt Global and EM campaign strategies into clear local campaign plans across GTM milestones.
• Plan and execute brand activations and consumer experiences aligned with brand priorities and commercial moments.
• Manage and align cross-functional teams and agencies through clear briefs, objectives, and KPIs.
• Track campaign performance, reporting, and Brand KPI delivery.
• Support marketing budget management and contribute to a high-performance, collaborative culture.

KPIS
Brand Health KPIs (Brand Momentum, Share of Search, Spontaneous Purchase Intent, etc.)
Brand / Category Net Sales
Key Campaign Sell-Through %
DTC Traffic and Conversion
Key Digital KPIs (Reach, Engagement, Sessions, Transactions, etc.)
Brand Marketing Budget Accuracy

KEY RELATIONSHIPS

PR & Newsroom Team
SPOMA Team
CTC Team
Omni-Channel Consumer Experience
Digital Brand Activation
Brand Activations EM HUB
WHS Sales Team
External Agencies and Suppliers
Legal & Compliance
Finance

KNOWLEDGE, SKILLS & ABILITIES

Strong interpersonal skills (courage, innovation, ownership mindset).
Proven experience across the full marketing mix, with a strong focus on
LOCAL CONTENT CREATION, BRAND ACTIVATIONS, AND CAMPAIGN EXECUTION
(sporting goods or lifestyle brand preferred).
Strategic understanding of campaign planning and brand storytelling.
Experience supporting marketing budget management.
Strong presentation and storytelling skills for internal and external stakeholders.
Advanced user of MS Office suite.
Fluent in English and Hebrew.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:
Brand Communication Specialist
BRAND:
LOCATION:
Holon
TEAM:
Brand Management & Communications
STATE:
HaMe
COUNTRY/REGION:
IL
CONTRACT TYPE:
Full time
NUMBER:
541004
DATE:
Feb 12, 2026