GTM Engineer

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

We are looking for a hands-on GTM Engineer to help make our Go-to-Market engine smarter, more efficient, and more effective. This role focuses on removing manual and administrative work from GTM teams, enabling humans to focus on strategy, creativity, and decision-making while systems handle execution and scale.

The GTM Engineer designs and operates HubSpot-centered GTM architecture and AI-powered automation that improves speed, accuracy, and scalability across Marketing, Sales, and SDR workflows.

What you will do

Own day-to-day administration, configuration, and optimization of HubSpot across Marketing and Sales use cases
Design and maintain GTM system architecture, including data models, lifecycle logic, routing, scoring, and automation frameworks
Build, operate, and continuously improve AI-powered workflows that reduce manual work and increase GTM velocity
Implement advanced automation using tools such as Clay, AI agents, and workflow orchestration platforms
Integrate HubSpot with Salesforce and other GTM systems to ensure reliable data flow and process consistency
Automate enrichment, qualification, routing, outbound support, and handoff processes across the funnel
Monitor data quality, automation health, and system performance, proactively identifying and resolving issues
Document system logic, workflows, and automation patterns to ensure maintainability and scalability
Continuously experiment with new AI and automation approaches and apply them to practical GTM use cases

Requirements:

3+ years of hands-on experience in Marketing Ops, RevOps, GTM Operations, or Growth Operations in a B2B SaaS environment
Strong, practical HubSpot administration experience, including workflows, custom objects, lifecycle design, and complex automation
Proven ability to design GTM architecture, not just execute isolated automations
Very strong experience with AI-driven operations and automation, including:
Clay or similar data orchestration platforms
AI-based enrichment, scoring, routing, or outbound workflows
Multi-step or agent-based automation setups
Working knowledge of Salesforce CRM and HubSpot–Salesforce integrations
Familiarity with the broader GTM tech stack such as Zapier or Make, ChiliPiper, enrichment tools, ABM platforms, and Jira
Strong analytical mindset with the ability to translate GTM problems into scalable technical solutions
Comfortable working independently in a highly hands-on execution role