Expansion and Localization Manager

Marketing
Tel Aviv
Senior
Full-time
DESCRIPTION

Tango is a successful, market leader, a live-streaming Platform with 450+ Million registered users, in an industry projected to reach $240 BILLION in the next couple of years.

The B2C platform, based on the best-quality global video technology, allows millions of talented people around the world to create their own live content, engage with their fans and monetize their talents.

Tango live stream was founded in 2018 and is powered by 450+ global employees operating in a culture of growth, learning, and success!

The Tango team is a vigorous cocktail of hard workers, creative brains, energizers, geeks, overachievers, athletes, and more. We push the limits to bring our app from “one of the top” to “the leader”.

The best way to describe Tango's work style is not to use the word “impossible”. And we believe that success is a thorny path that runs on sleepless nights, corporate parties, tough releases, and of course our users' smiles (and as we are a LIVE app, we truly get to see our users all around the world smiling right in front of us in real-time!).

Do you want to join the party?

RESPONSIBILITIES
Market Research and Analysis: Conduct in-depth market research to identify high-potential regions for app expansion. Analyze market trends, competitor landscape, and user behavior to inform expansion strategies.
Localization Strategy: Develop and implement a comprehensive localization strategy to adapt the app to different cultures, languages, and regional preferences.
Language and Cultural Adaptation: Oversee the translation and localization of app content, including UI, marketing materials, and customer support communications. Ensure cultural sensitivity and brand consistency across all markets.
Localization Team Management: Build and manage a high-performing localization team or external partners to deliver high-quality translations and cultural adaptations within budget and timelines.
App Store Optimization (ASO): Optimize app store listings for different regions, including keywords, descriptions, and visuals. Track ASO performance and make adjustments for different regions, including keywords, descriptions, translation, and visuals.
Marketing and Partnerships: Collaborate with the marketing team to develop localized marketing campaigns, including CRM strategies, and partnerships to drive user acquisition and engagement in new markets.
Local Market Adaptation: Identify and implement local marketing channels and strategies to effectively reach target audiences, including localized content and local payment options.
Competitive Analysis: Stay up to date with competitor activities and best practices in app localization and expansion.

REQUIREMENTS
Proven experience in mobile app / B2C platform localization and international expansion.
Strong understanding of localization processes and challenges.
Proficiency in multiple languages (preferred).
Excellent project management and organizational skills.
Data-driven mindset with strong analytical abilities.
Ability to thrive in a fast-paced, dynamic environment.
Strong communication and interpersonal skills.