Director of Product Marketing

DoorLoop is a high-growth technology (PropTech) company with offices in the US (Miami) and Israel (Tel Aviv). We help property managers and owners make more money, get organized, and grow with easy-to-use, secure, and reliable, all-in-one property management software.

DoorLoop prides itself on being People First. We are a Certified Great Place to Work, recently ranked #13 in Forbes' list of America's Best Startup Employers, and are proud to have our team rate us a 4.9/5 on Glassdoor.

Responsibilities

Strategic Leadership

Develop and execute comprehensive product marketing strategies driving adoption, market share growth, and revenue
Own product positioning, messaging, and competitive strategy across our product portfolio
Partner with Product leadership to influence strategy based on market insights and customer feedback
Drive go-to-market execution for product launches and major releases
Build, mentor, and lead a high-performing product marketing team

Market Leadership

Develop deep knowledge of target markets, segments, buyer personas, and competitors through primary and secondary research
Create compelling positioning that differentiates our products and resonates with prospects
Execute go-to-market strategies for new product launches, ensuring measurable success in adoption
Develop comprehensive buyer personas and customer journey maps
Drive thought leadership initiatives with Marketing Communications
Own product marketing analytics and KPIs, reporting on impact and ROI

Team and Organization Building

Establish processes, frameworks, and best practices for the product marketing function
Create scalable systems for market intelligence, competitive analysis, and customer insights
Build strong relationships across Product, Sales, Marketing, and Customer Success
Partner with customers to capture testimonials and case studies, using insights to improve messaging and drive product improvements

Qualifications

8+ years of product marketing experience, including 3+ years leading teams of product marketing managers and contributors
Proven success leading product marketing strategies across multiple products and markets
Experience marketing complex B2B/B2B2C SaaS solutions to SMB and Enterprise customers
Strong track record in positioning, messaging, and cross-functional leadership

Skills and Capabilities

Strategic thinking and analytical mindset with deep market curiosity and ability to uncover meaningful insights
Exceptional communication skills, able to translate complex products into compelling stories and value propositions
Strong leadership abilities with proven talent development experience
Outstanding project management skills, combining attention to detail with ability to handle complex challenges
Data-driven approach to decision-making and measuring success
Deep understanding of B2B/B2B2C marketing and sales dynamics

Israel Benefits
Unlimited paid time off: take unlimited personal, sick, and vacation days
Career development: unlimited access to Udemy courses for professional growth
Best-in-class equipment: Get a company laptop and all the top-tier tools to set you up for success
Additional Information

We offer tons of opportunities to train, mentor, and help others if that's what gets you fired up! We promise we won't waste your time in long, boring, and unnecessary meetings. There are no politics here, no long approval processes, and no micromanagement.

If you want to work with a team that can impact thousands of customers every month, then DoorLoop is for you!

You can learn more about us from our careers page. We look forward to hearing from you soon!