Product Marketing Manager

Product Marketing Manager
Reports to: VP Marketing

About Kramer
Kramer Electronics is a global leader in professional audio-visual hardware and software solutions, delivering innovative technology that enables seamless communication and collaboration across enterprises, education, healthcare, government, and live environments worldwide.
As we continue to expand our portfolio of AV over IP, control, collaboration, and software-driven solutions, we are looking for a hands-on Product Marketing Manager to strengthen the bridge between product innovation and market success.

About the Role
We are seeking a highly execution-oriented Product Marketing Manager to join our global marketing team.
This role sits at the intersection of Product, Sales, and Marketing and is responsible for translating complex AV hardware and software solutions into clear value propositions, differentiated messaging, and effective go-to-market execution.
This is a hands-on role. The ideal candidate is not only strategic but also operational - someone who owns deliverables, builds materials (demand gen, enablement), drives launch readiness, and works closely with cross-functional teams on a daily basis.
Key Responsibilities
Product Positioning & Messaging
Develop compelling value propositions for Kramer’s AV hardware and software portfolio
Translate technical features into customer-centric benefits and use cases
Build messaging frameworks tailored to vertical markets and regional needs
Ensure consistency across website, campaigns, and sales materials
Go-To-Market & New Product Introductions (NPIs)
Lead go-to-market planning and execution for new product launches
Develop launch kits including presentations, one-pagers, FAQs, competitive positioning, and training materials
Coordinate launch readiness across Product, Sales, Operations, and Regional Marketing teams
Align product roadmap milestones with marketing and campaign calendars
Sales & Channel Enablement
Create sales enablement tools: battlecards, pitch decks, solution briefs, demo scripts
Support training sessions for global sales and regional teams
Equip channel partners with clear positioning and messaging
Gather field feedback and continuously refine positioning
Competitive & Market Intelligence
Monitor AV industry trends, competitive landscape, and emerging technologies
Maintain competitive battlecards and differentiation messaging
Support pricing and packaging discussions with data-driven insights
Campaign & Digital Collaboration
Work closely with Digital and Campaign teams to support demand generation initiatives
Provide product-focused content for website updates, webinars, events, and thought leadership
Ensure accurate and compelling representation of products across all digital touchpoints
What We’re Looking For
4–8+ years of Product Marketing experience in B2B technology environments
Experience in audio-visual, hardware/software integration, networking, unified communications, or related industries – strong advantage
Proven experience leading product launches (NPIs)
Ability to understand and simplify complex technical concepts
Experience working with global teams and regional markets
Strong communication and presentation skills in English - Must
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