Marketing Manager

Marketing Manager

We are looking for an experienced and results-oriented Marketing manager to join us.

As a Marketing manager, you should demonstrate high professional and interpersonal skills, and always strive for excellence.

You will own and lead and execute the marketing-related processes and online traffic campaigns starting from the planning phase, through product, industry and competitors research, all to way to a successful implementation via inbound and outbound marketing campaigns.

In this role you will report directly to the VP Marketing and collaborate with other departments - Product, Sales, Customer Success, etc.

The ideal candidate will robust, hands-on campaign management experience as well as willingness and openness to take active part and lead other marketing-related projects (events, marketing materials, PR, SEO, etc).

How your day to day as Marketing manager will look like?

Plan and execute highly effective campaigns in various digital marketing channels: Google Ads, Microsoft Ads, LinkedIn, Facebook. Tapping into additional relevant channels such as G2, Capterra, ect
You will develop and implement short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation.
Promote via the website and inbound email campaigns Product releases, events invites, webinars, articles, etc.
Work with 3rd party partners, creating collaborations for content, new channels, relevant brand exposure, ect
Data-Driven Approach: Strong analytical skills, with the ability to translate marketing metrics into actionable insights and strategies.
Use data and analytics to continuously evaluate the performance and ROI of programs, adjusting strategy and tactics as needed to optimize spend
Work closely with a team of designers and front end developers to assist with marketing assets and website management.
Assist with events- related operational efforts (Marketing-operations related tasks)

Requirements:

At least 3 years experience in a marketing role, 2+ years in a SaaS B2B company a must
Campaign management Proficiency: , 2+ years HANDS ON experience in running traffic campaigns with platforms such as Google, MicrosoftAds, Linkedin – must.
Previous experience in iGaming / Forex verticals – an advantage
SEO best practices familiarity – an advantage
High level of English – speaking and writing – a must
Effective organizational skills with an ability to manage multiple projects in a fast-paced environment
Proven experience in identifying target audiences and in creatively executing cross-channels marketing campaigns that engage, educate and motivate
Up-to-date with the latest trends and best practices in digital marketing and measurement
In-depth familiarity with marketing automation and CRM tools, particularly Hubspot – an advantage
Independent and reliable, “can-do” self-starter. Strong sense of accountability and ownership.