VP Sales & Marketing

We are seeking a dynamic VP of Sales and Marketing to lead our commercial strategy and execution as we launch ZSmile in Israel and expand to the US market. This role requires a unique combination of sales leadership, marketing expertise, and deep understanding of both the aligner industry and consumer beauty market. You will be responsible for building and executing our go-to-market strategy, developing sales channels, and creating compelling marketing campaigns that position ZSmile as the lifestyle alternative to traditional aligners.ey ResponsibilitiesSales Leadership* Develop and execute a comprehensive sales strategy for B2B (dental professionals) and B2C (direct consumer) channels* Build and manage high-performing sales teams across multiple markets* Establish partnerships with dental practices, orthodontists, and distribution channels* Drive revenue growth and achieve ambitious sales targets* Develop pricing strategies and sales processes that optimize conversion and profitabilityMarketing Strategy & Execution* Lead brand positioning and messaging strategy, positioning ZSmile as a lifestyle/beauty solution rather than medical device* Develop and execute integrated marketing campaigns across digital, social media, and traditional channels* Oversee content creation, including compelling before/after transformation content* Manage influencer partnerships and brand ambassador programs* Drive direct-to-consumer marketing initiatives and e-commerce growth* Collaborate with product team on customer feedback and market insightsStrategic Planning* Develop market entry strategies for Israel and US markets* Conduct competitive analysis and market research* Create and manage marketing and sales budgets* Establish KPIs and metrics for sales and marketing performance* Lead customer acquisition and retention strategiesTeam Leadership* Build, mentor, and lead sales and marketing teams* Collaborate with cross-functional teams including product, operations, and finance* Manage external agencies and marketing partners* Foster a results-driven, innovative cultureRequired QualificationsEssential Experience* *10+ years* of senior sales and marketing experience in the aligner/orthodontic industry* *Proven track record* of success in both B2B and B2C sales in healthcare/beauty sectors* *Experience with FDA-regulated products* and understanding of medical device marketing regulations* *Strong background* in digital marketing, social media, and direct-to-consumer campaigns* *Demonstrated success* in building and scaling sales teams and marketing organizationsIndustry Knowledge* Deep understanding of the aligner/orthodontic market, competitive landscape, and customer segments* Experience with beauty/cosmetics marketing and consumer psychology preferred* Knowledge of dental professional networks and distribution channels* Understanding of both Israeli and US healthcare/beauty marketsTechnical Skills* Fluency in *English and Hebrew* (required)* Experience with CRM systems, marketing automation platforms, and analytics tools* Strong understanding of digital marketing channels and social media platforms* Data-driven approach to sales and marketing decision-makingPreferred Qualifications* Experience with AI/technology-driven healthcare products* Background in consumer lifestyle or beauty brands* Previous startup or scale-up experience* Network of contacts in dental/orthodontic industryWhat We Offer* Competitive salary and equity package* Opportunity to lead a revolutionary product in a massive market* Work with cutting-edge AI technology and innovative medical device* Collaborative, innovative work environment in Israel's tech hub* Significant career growth potential as we scale globallyLocation Requirements* Must be based in Israel* Willingness to travel internationally (US, Europe) as neededJob Types: Full-time, Commission, PermanentPay: From 350,000.00₪ per yearExperience:* sales & marketing: 10 years (Preferred)