VP Sales & Marketing

We are seeking a dynamic VP of Sales and Marketing to lead our commercial strategy and execution as we launch ZSmile in Israel and expand to the US market. This role requires a unique combination of sales leadership, marketing expertise, and deep understanding of both the aligner industry and consumer beauty market. You will be responsible for building and executing our go-to-market strategy, developing sales channels, and creating compelling marketing campaigns that position ZSmile as the lifestyle alternative to traditional aligners.

ey ResponsibilitiesSales Leadership

* Develop and execute a comprehensive sales strategy for B2B (dental professionals) and B2C (direct consumer) channels
* Build and manage high-performing sales teams across multiple markets
* Establish partnerships with dental practices, orthodontists, and distribution channels
* Drive revenue growth and achieve ambitious sales targets
* Develop pricing strategies and sales processes that optimize conversion and profitability

Marketing Strategy & Execution

* Lead brand positioning and messaging strategy, positioning ZSmile as a lifestyle/beauty solution rather than medical device
* Develop and execute integrated marketing campaigns across digital, social media, and traditional channels
* Oversee content creation, including compelling before/after transformation content
* Manage influencer partnerships and brand ambassador programs
* Drive direct-to-consumer marketing initiatives and e-commerce growth
* Collaborate with product team on customer feedback and market insights

Strategic Planning

* Develop market entry strategies for Israel and US markets
* Conduct competitive analysis and market research
* Create and manage marketing and sales budgets
* Establish KPIs and metrics for sales and marketing performance
* Lead customer acquisition and retention strategies

Team Leadership

* Build, mentor, and lead sales and marketing teams
* Collaborate with cross-functional teams including product, operations, and finance
* Manage external agencies and marketing partners
* Foster a results-driven, innovative culture

Required QualificationsEssential Experience

* *10+ years* of senior sales and marketing experience in the aligner/orthodontic industry
* *Proven track record* of success in both B2B and B2C sales in healthcare/beauty sectors
* *Experience with FDA-regulated products* and understanding of medical device marketing regulations
* *Strong background* in digital marketing, social media, and direct-to-consumer campaigns
* *Demonstrated success* in building and scaling sales teams and marketing organizations

Industry Knowledge

* Deep understanding of the aligner/orthodontic market, competitive landscape, and customer segments
* Experience with beauty/cosmetics marketing and consumer psychology preferred
* Knowledge of dental professional networks and distribution channels
* Understanding of both Israeli and US healthcare/beauty markets

Technical Skills

* Fluency in *English and Hebrew* (required)
* Experience with CRM systems, marketing automation platforms, and analytics tools
* Strong understanding of digital marketing channels and social media platforms
* Data-driven approach to sales and marketing decision-making

Preferred Qualifications

* Experience with AI/technology-driven healthcare products
* Background in consumer lifestyle or beauty brands
* Previous startup or scale-up experience
* Network of contacts in dental/orthodontic industry

What We Offer

* Competitive salary and equity package
* Opportunity to lead a revolutionary product in a massive market
* Work with cutting-edge AI technology and innovative medical device
* Collaborative, innovative work environment in Israel's tech hub
* Significant career growth potential as we scale globally

Location Requirements

* Must be based in Israel
* Willingness to travel internationally (US, Europe) as needed

Job Types: Full-time, Commission, Permanent

Pay: From 350,000.00₪ per year

Experience:
* sales & marketing: 10 years (Preferred)