Senior Demand Generation Manager

Welcome to Healthee, where healthcare meets simplicity. It's 2026, and our mission is to empower employees to take control of their health benefits with clarity and confidence—navigating complex systems in under 27 seconds. Using cutting-edge AI, we personalize and streamline the experience of understanding, using, and optimizing health coverage.

We're not just building a product. We’re crafting an intelligent platform that transforms lives through data-driven insights and seamless digital experiences.

We are seeking a Senior Performance Marketing Manager. You will own and scale our paid acquisition channels, driving measurable results across digital platforms. You’ll be responsible for planning, executing, and optimizing multi-channel campaigns with a focus on ROI, efficiency, and continuous growth. This is a hands-on role with room to shape strategy, test new ideas, and make a real impact on the company’s growth trajectory.

Key Responsibilities:
Develop, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and additional channels.
Drive user acquisition and lead generation with a strong focus on performance metrics (CPL, CPA, ROAS, LTV).
Build and manage campaign budgets, ensuring efficient spend allocation.
Run A/B tests, analyze results, and translate insights into actionable improvements.
Collaborate with the design, content, and product marketing teams to create compelling ad creatives and landing pages.
Monitor campaign performance, provide regular reports, and recommend data-driven improvements.
Explore and test new paid channels and marketing technologies to expand reach.
Own conversion tracking infrastructure end-to-end, ensuring accurate setup, monitoring, and troubleshooting across Google Tag Manager, HubSpot, LinkedIn, and other platforms.
Ensure data integrity across analytics platforms and CRM, proactively identifying gaps or anomalies.
Continuously improve measurement frameworks, including funnel analysis, lead quality tracking, and cohort performance.

Requirements

5+ years of experience in performance/paid marketing, preferably in a B2C SaaS or tech environment.
Proven track record of managing and scaling paid campaigns across multiple channels.
Strong analytical skills and experience with tools like Google Analytics, Google Tag Manager, or similar.
Hands-on experience with A/B testing and campaign optimization.
Excellent communication skills in English; ability to work cross-functionally in a global environment.
Self-starter, data-driven, and comfortable in a fast-paced startup environment.
Experience with marketing automation platforms (e.g., HubSpot, Marketo).
Knowledge of SEO/ASO and organic growth strategies.
Previous experience in global/multi-region campaigns.