Marketing Strategy Manager

eToro is the trading and investing platform that empowers users to invest, share, and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest simply and transparently. We have created an investment platform that is built around collaboration and investor education. On our platform, users can view other investors’ portfolios and statistics, and interact with them to exchange ideas, discuss strategies, and benefit from shared knowledge. We have 40 million registered users from 75 countries, and our platform is available in 20 languages. eToro is an innovative, fast-growing business and is listed on Nasdaq in May 2025. We have over 1,500 employees across more than 10 offices around the globe, strategically positioned to serve the needs of users. You can find out more about eToro here.

We’re looking for a Marketing Strategy Manager to join the Marketing Strategy team and help shape and execute marketing plans across eToro’s products, audiences, and markets. This is a hands-on role that focuses on translating business goals into clear strategies, concise briefs, and measurable outcomes.

What will you be doing?

Build marketing strategies and go-to-market plans for specific products, segments, and initiatives.
Translate product capabilities into clear customer value, messaging, and campaign direction.
Partner closely with Performance, CRM/Retention, Product Marketing, Creative, Media, and Analytics to drive execution end-to-end.
Write sharp briefs (objective, audience insight, proposition, channels, KPIs) and align stakeholders around them.
Track performance, extract insights, and recommend optimizations and next steps.
Monitor market and competitor activity to identify opportunities and risks.

Requirements:

4+ years of experience in marketing strategy, growth, or go-to-market roles (or similar).
Strong familiarity with retail investing/trading products and user journeys.
Strong analytical skills and data literacy (ability to define KPIs, read performance, and turn insights into actions).
Solid understanding of digital marketing fundamentals and measurement basics.
Proven experience working with creative and media teams (briefing, feedback loops, iteration).
Excellent stakeholder management and communication skills in English.

Sub Department:
Brand Marketing

Role:
Marketing