Marketing Automation Specialist

JamesAllen.com is a digital-first diamond bridal jewelry retailer on a mission to bring consumers the best quality diamonds and jewelry at the best prices. We believe in transparency at every step of this journey. We are inclusive, customer-devoted, curious, courageous, and discerning.

JamesAllen.com is looking for a Marketing Automation Specialist to join its Herzliya-based marketing team (hybrid). They will join the CRM team, responsible for planning, creating, and analyzing daily cross-channel campaigns to maximize engagement and retention efforts that have a direct impact on the growth and revenue goals of the business. This dynamic role reports to the Head of CRM.

RESPONSIBILITIES
· Ideate and execute CRM strategies that encourage customer retention and loyalty.
· Customer journey mapping - analyze touchpoints within the organization and capitalize on commercial opportunities.
· Build a cross-channel (email, sms, web, push, etc.) experience under industry standards and best practices.
· Manage trigger-based campaigns throughout the customer lifecycle to maximize KPIs.
· Regularly monitor retention KPIs performance data and analyze results by tracking and A/B testing campaigns to guide improvements.

REQUIREMENTS
· +1 years of relevant experience.
· Understanding of CRM processes with a background in customer conversion and retention strategies.
· Strong analytical skills, data-driven marketer with the ability to optimize performance based on data. Comfortable with applied use of functions like Pivot Tables and Vlookups.
· Familiarity with Excel/Tableau/Data studio.
· Project management skills with exceptional attention to detail and problems solving skills
· Native-level English (spoken and written) and familiarity with the US consumer market.
· A fast learner who is motivated, innovative, and a self-starter with a "can do" attitude.
· Have the ability to multi-task, and stay well-organized.
· Collaborative and able to interact with cross-functional teams, including creative, content, and developers.