ppc manager

Mench is excited to announce an opening for a PPC Manager to join our talented marketing team. In this critical role, you will be responsible for developing, implementing, and optimizing pay-per-click (PPC) advertising campaigns across various platforms to drive traffic, conversions, and brand visibility. You will leverage your expertise in keyword research, bid management, and ad copy creation to ensure that our advertisements yield maximum return on investment. Collaborating closely with other marketing team members, you will analyze campaign performance and manage budgets to align with Mench’s overall marketing objectives. If you are results-driven, have a strong analytical mindset, and a passion for digital marketing, we want to hear from you!

Responsibilities
Develop and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
Conduct keyword research and competitor analysis to inform campaign strategies.
Write compelling ad copy and design effective ad creatives that meet campaign objectives.
Monitor and analyze campaign performance metrics to optimize for conversions and ROI.
Manage budgets and bids to maximize performance while minimizing costs.
Stay current with industry trends and best practices in PPC advertising.
Prepare regular reports on campaign performance and present findings to stakeholders.

Requirements

Proven experience as a PPC Manager or similar role in digital marketing.
Strong knowledge of PPC platforms, including Google Ads and social media advertising.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in keyword research tools and advertising management software.
Creative thinker with strong writing skills for crafting effective ad copy.
Detail-oriented with strong organizational and project management skills.
Bachelor's degree in Marketing, Business, or a related field preferred.