Product Marketing Manager

Description

We are seeking a dynamic and results-oriented Product Marketing Manager for our Data Products.

This role will be pivotal in driving the market success of our data solutions, including our industry-leading web scraping tools and data collection services. You will be responsible for developing and executing marketing strategies that communicate the value of our products, enhance customer engagement, and drive growth.

Responsibilities

Develop and execute go-to-market strategies for Bright Data’s data products, ensuring alignment with overall business goals.
Create compelling product positioning and messaging that differentiates our solutions in the market.
Collaborate with product management to understand product features, roadmap, and customer needs.
Develop and manage marketing campaigns, and write the content and copy.
Monitor and analyze the performance of marketing initiatives, using data to optimize and report on results.
Work with sales teams to create effective sales tools and training materials.
Engage with customers and leads to gather feedback.

Requirements

5+ years of experience doing something similar in a B2D (business-to-developer) company
Excellent communication and storytelling skills, with the ability to translate complex concepts into clear, compelling messaging.
Proven track record of developing and executing successful go-to-market strategies.
Analytical mindset with the ability to leverage data to inform decisions and optimize campaigns.
Native or fluent English speaker