Head of Digital Media Planning and Measurement

Israel
Position ID: 95.D46
Head of Digital Media Planning and Measurement

Are you our next Head of Digital Media Planning & Measurement?

We are looking for a motivated and experienced professional to lead Evoke plc’s digital media strategy across our renowned gaming brands. Join our mission to deliver world-class betting and gaming experiences with cutting-edge technology and a commitment to responsible gaming.

Your role:

Lead the development and execution of comprehensive digital media strategies that align with Evoke plc’s business objectives and brand portfolio.
Oversee and manage significant digital media budgets to ensure efficient resource allocation and maximum ROI.
Direct the execution and optimization of complex, multi-channel campaigns, including display, video, social, programmatic, and in-game advertising.
Establish and implement measurement frameworks to monitor and analyze campaign performance for continuous strategy improvement.
Collaborate closely with cross-functional teams such as product, content, and analytics to align strategies with brand goals and audience insights.
Build and mentor a high-performing team of digital media professionals, fostering a data-driven and collaborative culture.
Manage relationships with external media vendors and partners to stay ahead of industry trends and innovations.

Your skills:

You have 7+ years of experience in digital media planning and measurement, with a focus on the gaming industry.
You possess proven expertise in managing large budgets and optimizing spend for high ROI.
You are knowledgeable in all digital media channels, including programmatic, paid social, video, and in-game advertising.
You have strong quantitative skills and experience with media measurement tools such as Google Analytics or Adobe Analytics.
You demonstrate leadership ability, inspiring and mentoring teams to achieve high performance.
You have excellent communication skills, able to convey insights to stakeholders at all levels.
You hold a Bachelor’s degree in Marketing, Advertising, Business, or a related field.

You have a major advantage if:

You have deep understanding of the gaming industry, including audience behavior and media channels specific to gaming.
You are familiar with advanced measurement techniques like data-driven attribution and lift studies.

More about Evoke

As one of the world’s leading betting and gaming companies, Evoke provides customers with a safe, fair, and exciting experience worldwide. With renowned brands such as William Hill and 888, we leverage state-of-the-art technology and uphold a culture that values fairness, collaboration, and continuous improvement. Our mission is to remain employee-centric and offer ample opportunities for professional development.

More about the Marketing Team

Our Marketing Team is a collective of creative and driven professionals who power our brands on a global scale. We lead the industry with innovative marketing methodologies that ensure a fun, safe, and engaging gaming experience for our customers.