Field Marketing Manager (EMEA)

Job Description

As a Field Marketing Manager, you’ll be an integral part of the growing Enterprise team at Wix Studio, helping us accelerate demand within strategic industries by developing, managing, and executing field programs and campaigns specifically targeting accounts in different verticals.

In this role, you’ll be responsible for building brand awareness, thought leadership recognition, and creating demand with target audiences in the EMEA region.

This position will drive programs with the goal of generating a quality pipeline, stimulating the acceleration of the sales cycle, and building potential client relationships. You’ll partner closely with Field Sales and additional teams in Wix Studio to deliver and accelerate the pipeline to support in exceeding objectives and revenue goals.

This role requires up to 30% travel.

On a daily basis, you will:

Build and execute regional field marketing programs that integrate sales and marketing requirements to support pipeline and revenue goals

Collaborate with field sales teams to identify target accounts and create marketing campaigns to engage target audiences, drive demand, and accelerate pipeline growth

Develop and execute demand generation marketing field programs including third-party and Wix Studio-hosted events, webinars, in-person and virtual experiences, roadshows, and more

Own the entire cycle from planning to execution and summarizing to drive qualified leads to support the development of pipeline opportunities

Collaborate with internal teams such as legal and procurement and interact with potential vendors

Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multichannel tactics, including ABM

Forecast and measure the impact of the marketing plan on sales while analyzing program results, optimizing as needed

Act as the subject-matter expert, maintain ongoing communications, and be the go-to marketing resource with the field teams

Define marketing goals and objectives to develop a strategic marketing plan that aligns with the sales pipeline and revenue goals

Qualifications

3+ years experience working as a field marketer within the B2B SaaS space

Proven track record of executing field marketing programs and events that drive new customer acquisition and pipeline growth

Strong demand generation experience building multi-touch, integrated campaigns

Prior experience with marketing tools, analytics, and technology platforms

English and Hebrew must be at a level that you can build connections with people, communicate your ideas clearly and give presentations

Natural curiosity, creativity, thoroughness, and the ability to thrive in a fast-paced, dynamic environment

Self-motivated, able to work autonomously and communicate with remote management

Excellent strategic thinking skills with the ability to make data-driven decisions

Experience working with Salesforce, ZoomInfo, Monday, etc. - an advantage

High level German or French - an advantage

Additional Information

We are the Enterprise Solutions team in Studio. We’re focused on positioning Wix Studio as the best solution for enterprises – as well as bringing new, large businesses to Wix and helping them grow by making the most of our solutions, products, and features.