Marketing Analytics Team Leader

The Business Performance department at Plarium is in charge of all the analytical aspects of our game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc). We are looking for a Team Leader for our Marketing Analytics team. The scope of responsibility of this team includes budget allocation for user acquisition for our games at the scope of tens of million dollars per game, analysis of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and many more. Our goal is making sure Plarium brings the best and most relevant players to its games in the most efficient and effective way.
Responsibilities
Lead, mentor, and support a team of marketing analysts dedicated to our largest game
Manage and prioritize the team’s workload to ensure timely and high-quality delivery of analytical task
Translate complex business and marketing questions into actionable analytical plans and guide execution end-to-end
Partner closely with marketing managers, UA teams, and product teams to identify opportunities, define KPIs, and track the performance of campaigns, channels, and new features
Oversee and contribute to the development of reports, dashboards, and analytical tools to monitor user acquisition, LTV, ROI, and other marketing KPIs
Set, monitor and optimize company-wide marketing budgets based on advanced analytical models
Maintain and monitor LTV forecasting models to track performance and set targets for specific multiple sectors
Ensure testing methodologies (A/B, incrementality, etc.) are applied effectively and results are communicated clearly to stakeholders
Identify data gaps or limitations and collaborate with BI/Data Engineering teams to address them
What we expect
2+ years of experience in leading analysts (formal or informal leadership roles)
4+ years of experience as a marketing analyst, with proven hands-on analytical skills
Strong understanding of marketing principles, digital advertising channels, and campaign optimization
Proficient in SQL and Excel; Python is an advantage
Solid knowledge of marketing KPIs, user funnels, and behavioral segmentation
Experience with data visualization tools such as QlikSense, Tableau, or similar
Strong statistical knowledge and experience in testing methodologies
Excellent communicator – able to translate data into actionable insights and present them effectively to different audiences
Full professional fluency in English
Bachelor’s degree or higher in a quantitative field (Mathematics, Statistics, Economics, Engineering, etc.)
What we offer

Step into our beautiful offices, where comfort meets inspiration.

Enjoy working in a space designed for your well-being, with ergonomic chairs and desks that support your health.

Take advantage of our on-site gym, unwind in the yoga room, or relax in the music room whenever you need a break. Start your mornings with a 5 star breakfast, and keep your energy up throughout the day with freshly made coffee, shakes, and afternoon salads from our in-house barista.
Your health is our priority, which is why we offer full health insurance coverage. We’re also dedicated to your personal and professional growth, offering learning and training programs to help you stay ahead.
Beyond work, our vibrant culture includes happy hours, team events, and plenty of opportunities to connect with your colleagues.

Join us and experience a workplace where your well-being and enjoyment come first.