Marketing Operations Team Lead

Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

We are looking for an experienced Marketing Operations Team Leader to join our Marketing team in Israel. In this role, you will lead two functions: Marketing Operations and AI GTM Engineering — owning the full operational and AI infrastructure that powers Papaya’s inbound, Growth, and SDR motions. You will manage and develop two direct reports, set the operational standards for the team, and ensure the systems, data, and AI agents the marketing org depends on are always running at their best.

You Will

Lead and develop two direct reports — the Marketing Operations Manager and the AI GTM Engineer — providing direction, prioritisation, and ongoing performance feedback
Own the marketing and SDR tech stack end-to-end — HubSpot, Salesforce, and all connected tools — ensuring systems are correctly configured, integrated, and performing reliably
Set and govern data quality standards across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing, and lifecycle accuracy
Own the inbound automation architecture — lead scoring, nurture workflows, lifecycle stage management, and the lead-to-meeting handoff process
Oversee AI GTM infrastructure — governing the build, quality, and performance of AI agents across the marketing org, ensuring they run reliably and deliver measurable output
Implement and scale AI-powered workflows across inbound, Growth, and SDR operations — driving adoption of AI tools within HubSpot and the broader stack
Partner with the Growth, Demand Gen, and SDR teams on funnel analysis, ABX operations, and campaign execution — translating business needs into operational solutions
Build and maintain marketing performance dashboards and reports — inbound funnel metrics, MQL-to-SQL-to-Close conversion, campaign attribution, channel performance, and AI agent impact
Evaluate and onboard new technologies — assessing fit, managing integrations, and ensuring the stack scales with the business
•Establish and monitor KPIs and benchmarks for marketing operations — continuously optimising processes to meet pipeline and revenue objectives

Requirements:

5+ years of hands-on experience in Marketing Operations in a B2B SaaS environment
2+ years in a leadership or management role — proven ability to develop and manage direct reports
Deep, hands-on HubSpot expertise — complex workflows, lead scoring models, cross-object data management, lifecycle stages, and automation
Solid Salesforce experience — flows, formulas, custom views, reports, dashboards, and marketing-relevant CRM operations
Strong understanding of inbound, ABX, and outbound marketing processes — funnel management, lead lifecycle, and attribution
Experience with AI-powered marketing tools and automation frameworks — you have implemented AI workflows in a real GTM environment
Data-driven mindset — you build dashboards, set benchmarks, and make decisions based on numbers
Familiarity with workflow automation tools such as Zapier, Clay, or similar GTM engine platforms
Advanced Excel skills
Strong communicator and cross-functional collaborator — comfortable working with Marketing, Sales, SDR, and RevOps teams