Salesforce Account Engagement Campaign Freelancer

Date: 8 Sept 2025
Region: Israel

AKT Global is one of the leading People Experience Digital Solution consultancies. We partner with our customers across EMEA and North America to create exceptional employee experience and build future-ready HR functions. Our People Advisory practice provides strategic guidance on HR transformation, while our Digital HR Practice provides implementation, development and support for a comprehensive SAP-centric portfolio including SuccessFactors, Qualtrics, Fieldglass and Concur.

AKT is seeking a skilled Salesforce Account Engagement Campaign Specialist to join our marketing operations team. The ideal candidate will be responsible for executing and optimizing marketing automation campaigns using Salesforce Account Engagement (formerly Pardot). This role requires expertise in lead nurturing, campaign configuration, and marketing automation best practices to drive engagement and conversion across our customer journey

Key Responsibilities:

Campaign Management & Execution

Design, build, and execute complex marketing automation campaigns using Salesforce Account Engagement

Configure and manage drip campaigns, nurture programs, and automated workflows.

Set up lead scoring models and grading systems to optimize lead qualification.

Create and manage dynamic lists and segmentation strategies.

Implement A/B testing for email campaigns and landing pages.

Technical Configuration & Operations

Configure Account Engagement features including forms, landing pages, and email templates.

Set up and maintain prospect lifecycle management and lead routing rules.

Manage data synchronization between Account Engagement and Salesforce CRM

Configure custom fields, automation rules, and completion actions.

Performance Analysis & Optimization

Monitor campaign performance metrics including open rates, click-through rates, and conversion rates.

Generate comprehensive reports and dashboards for stakeholder review.

Analyse prospect behaviour and engagement patterns to optimize campaigns.

Required Qualifications

Hands-on experience with Salesforce Account Engagement (Pardot)

Strong understanding of marketing automation principles and best practices

Experience with Salesforce CRM integration and data management

Knowledge of lead scoring, grading, and lifecycle management

Experience with email marketing, lead nurturing, and conversion optimization

Soft Skills

Strong attention to detail and quality assurance mindset

Ability to work independently and manage multiple priorities.

Excellent communication skills for cross-functional collaboration

Problem-solving mindset with continuous improvement focus

Proficient in English - verbal and written

AKT Offers:

A wide range of benefits and opportunities for career growth

Realistic growth opportunities into either technical practices or business consulting environment

Flexible working hours

Stimulating and collaborative working environment

International business environment (offices in the UK, DACH, India, Cyprus, France, North America, Israel, and Czech Republic)