Chief Marketing Officer (CMO)

OurCrowd is a global investment platform with over $2.5B in assets under management, providing access to venture capital funds and venture-backed technology deals for high-net-worth individuals, family offices, and accredited investors. We combine institutional-quality diligence with an accessible investor experience, with the goal of expanding access to private markets. Our investor base is global, with the largest concentration in the U.S., followed by Israel, Canada, Australia, and the UK. This role will help drive growth in our core markets, especially the U.S.

We are looking for a senior, hands-on marketing leader to build and scale our marketing function. This is not only a brand role. The person in this position will be responsible for investor acquisition, conversion, retention, positioning, and marketing infrastructure. They will need to combine strong performance marketing skills with clear messaging, good judgment, and close partnership with Product, Investor Relations, and Sales. A key part of the role will be helping to define how the company is positioned in the market and making sure that our external story matches the actual investor experience.

This is a hybrid role, requiring at least three days in office with at least one day in Jerusalem and one day in Tel Aviv.

Requirements:

8–15 years of relevant marketing experience
Strong background in growth and performance marketing
Experience in fintech, financial services, or other complex, high-trust categories
Experience marketing high-consideration products or services
Strong understanding of CAC, LTV, funnel management, and conversion optimization
Strong messaging and storytelling skills, with the ability to simplify complex offerings
Experience leading brand and website work
Hands-on, data-driven, and execution-oriented
Strong cross-functional leadership skills
Comfortable working in a fast-moving, entrepreneurial environment
VC or private markets experience is a plus, but not required

AI / Systems Capability

Strong practical understanding of how to apply AI across marketing
Experience with marketing automation, AI-supported lead generation, personalization, and workflow improvement
Ability to build scalable systems, not just use individual tools
Experience with more advanced automation or agent-based workflows is a strong advantage

This is a hybrid role, requiring at least three days in office with at least one day in Jerusalem and one day in Tel Aviv.

Responsibilities:

Build and scale investor acquisition across paid, organic, partnerships, and other relevant channels
Own performance marketing metrics, including CAC, LTV, attribution, and conversion
Improve onboarding, ongoing engagement, repeat investment behavior, and investor retention
Develop campaigns and initiatives that strengthen long-term investor loyalty and trust
Define and sharpen the company’s positioning and value proposition in a competitive market
Translate complex investment products, funds, and deals into clear and credible marketing narratives
Lead brand, messaging, website, and digital experience improvements
Build a more modern, AI-enabled marketing operation across acquisition, lifecycle, and internal workflows
Use automation, AI tools, and emerging workflow capabilities to improve speed, efficiency, and responsiveness
Build dashboards and lead KPI-driven decision-making
Work closely with Sales and Investor Relations to improve clarity and ownership across the funnel
Partner with Product and IR to ensure the investor experience supports both conversion and long-term retention
Build and lead the internal team and manage external agencies and partners

What Success Looks Like

Stronger and more scalable investor acquisition
Better conversion across the funnel
Higher investor retention and repeat investment behavior
Clearer positioning and stronger market differentiation
Better alignment between marketing, sales, IR, and product
A faster, more effective marketing operation with better use of AI and automation
Improved brand, website, and digital experience