Vice President of Marketing, Meeting Insights, AudioCodes

Description

About AudioCodes

Do you bring passion and dedication to your job? If so, we are looking for individuals like you.

AudioCodes (NASDAQ, TASE: AUDC) is a leading provider of advanced communications & collaboration software and productivity solutions for the digital workplace and customer experience.

Our innovative products, solutions and services for the UCaaS, CX and Conversational AI markets are used by large multinational large enterprises worldwide.

As of today, 50 of Fortune 100 enterprises use AudioCodes technology and solutions.

About Meeting Insights

AudioCodes Meeting Insights is an enterprise grade solution that enables organizations to capture, preserve, and analyze their business meetings. It provides a comprehensive set of tools and conversational AI technologies for recording, transcribing, and indexing meetings, making it easy to search and retrieve information from past meetings. With Meeting Insights, users can quickly find and review key points and decisions from previous meetings, improving collaboration and decision-making. Additionally, the solution includes advanced analytics capabilities, allowing organizations to gain valuable insights into meeting trends and patterns. Meeting Insights is a solution which harnesses Conversational AI and Large Language Model (LLM) technologies designed to have every idea, customer pain point, training session, sales call, and product update easily visible and sharable to everyone in the organization, with a primary focus on company calls and meetings held on Microsoft Teams.

Meeting Insights allows everyone to access the content and knowledge from meetings across the organization. This helps people make better decisions, and see what's happening inside and outside the company, all in one convenient location.

About the Role

The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy for our B2B SaaS operations. This individual will lead a team of marketing professionals to drive growth, increase brand awareness, and generate demand for our products.

Among others, the Manager will be responsible for leading and scaling our marketing activities, owning brand, managing demand and lead generation activities, and driving accounts, users, and inbound revenue growth.

Key Responsibilities

· Develop and implement a comprehensive marketing strategy that includes digital marketing, content marketing, product marketing, and events.

· Lead a team of marketing professionals to execute on the marketing strategy and achieve business goals.

· Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment and drive growth.

· Analyze market trends and customer insights to inform marketing strategy and tactics.

· Develop and manage the marketing budget to ensure effective allocation of resources.

· Drive brand awareness and thought leadership through PR, social media, and other channels.

· Measure and report on the effectiveness of marketing initiatives and adjust strategy as needed.

Requirements

· 5+ years of experience in leading marketing team and operation, with a focus on B2B SaaS.

· Proven track record of developing and executing successful marketing strategies.

· Strong leadership skills and experience managing a team of marketing professionals

· Experience with strategizing and execution of lead generation activities

· Excellent communication and collaboration skills.

· Data-driven approach to decision making.

· Self-starter who is highly committed to the success and excellence of the organization

· Bachelor's degree in marketing, business, or a related field.