Trade Marketing Lead

Trade Marketing Lead

Are you energised by leading the development and execution of high-impact, multi-channel shopper marketing strategies? If so, the Channel/Shopper Marketing Manager could be an exciting opportunity to consider.

As a Channel/Shopper Marketing Manager you will lead the shopper function and has responsibility for shopper managers on a dotted line-basis to develop and execute high-impact, multi-channel shopper marketing strategies and plans that are built from in-depth shopper insight, work in sync with retailer strategies and align to Category and brand strategies across the Haleon brand portfolio.

This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:

To deliver brand sales, share and profit
To lead the Shopper Marketing function, leading the team to develop winning Shopper strategies for each of our portfolios and brands, which leverage shopper insight and align with our retailer’s needs.
Develop the Shopper activation plan on a monthly, quarterly and annual basis to ensure we have a winning and executable plan across customers and channels
Create powerful relationships with the Sales Leadership team, Controllers and key Retail Customers to understand retailer needs and to enable better, more impactful shopper solutions and activations.
Lead the dialogue with the global Category teams to develop fit for purpose assets and shopper toolkits, subsequently leading the shopper marketing team to deploying the toolkits to maximum effect within GB, creating high impact brand presence in relevant shopper touchpoints.
Agree the Shopper Insights needs/gaps and work with the teams and the SSL to enrich GB insight and understand
Lead the Shopper agenda through the annual commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans.
Be the lead point of contact for the External 3rd party merchandising force developing the annual merchandising key priorities
Evaluate and benchmark our shopper retailer activation internally and externally to ensure we are spending money efficiently/continually improving and delivering ROI to the business
Build Shopper Marketing skills and capability, ensuring we are driving up our talent bench strength

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

Bachelor’s degree.
10 years sales/category/shopper/marketing roles, managing portfolio of brands across variety of trade channels.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

strong people agility to navigate through the internal and externa matrix, interacting and influencing at a variety of levels.
Experience leading a team.

Why Haleon?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As Haleon focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk
Managing individual and team performance.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Implementing change initiatives and leading change.
Sustaining energy and well-being, building resilience in teams.
Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
Developing people and building a talent pipeline.
Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
Budgeting and forecasting, commercial and financial acumen.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.