Product Marketing Lead

Your Story:

You are a person of words, client value and collaboration. You are able to quickly understand technological concepts, continuously seek to communicate value to customers, and eat brilliant slide presentations for breakfast. You are hands-on, highly intelligent, have strong business acumen, and love to deliver A-Z.

Our Story:

At the heart of every digital revolution, there's a story. Ours began in 2012, with a vision of creating a publisher video platform that offers all the necessary tools, innovation, and knowledge publishers need to fully optimize their websites with video.

Through machine-learning and AI technology, EX.CO empowers publishers to own their video content and monetization strategies to maximize revenue. Our platform offers global publishers unparalleled access to best-in-class ad serving, monetization, content automation, and video recommendation.

Trusted by some of the leading publishers globally including The Arena Group, CBSi, Hearst, Nasdaq, VICE, and more, EX.CO’s platform helps publishers boost audience engagement and increase revenue. Our success is a direct result of our dedicated team located around the world and visionary backers including The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures.

At EX.CO's core is a passion for reimagining the video space and an unyielding commitment to those who rely on us. And now, we're looking for remarkable talent like you to join the next chapter of our story.

What You'll Do:

Develop and lead go-to-market strategies for new and existing products, develop messaging, framing, and packaging for the product, segment audiences, craft value propositions and outreach messaging.
Transform new product releases and features into communicative materials for internal and external impact. Collaborate on planning and execution of new product launches.
Craft compelling and differentiated product positioning. Create marketing collateral, including product guides, blog posts, one pagers and sales materials. Craft brilliant sales decks, lead RFPs, and feedback microcopy with a focus on effective storytelling.
Conduct internal and external product training, walkthroughs, and produce FAQs, demos, and videos with strong presentation skills.
Collaborate closely with product management, sales, customer success and marketing to develop and execute cohesive product messaging in the market, keep the market informed on our newest (and existing) offerings, and find ways to encourage usage of our products and features.

What We're Looking For:

8+ progressive professional experience. 3+ years in marketing and/or storytelling and/or product marketing. It will be an advantage if your marketing experience is in a tech business environment, preferably B2B
English speaker - Native level in writing and speaking is a must.
Ability to thrive in a fast-paced, highly collaborative environment.
Comfort with technology and a passion for storytelling.
Strong ability to construct and execute effective training.