Senior Lead Generation Manager

MazeBolt is pioneering a new standard in DDoS security. RADAR™ enables organizations to leave behind unexpected manual mitigation and SLAs, and move forward to transformative, reliable, and automated DDoS protection that does not require damaging downtime and response scenarios. RADAR is an industry-first patented solution that identifies how attackers succeed in bypassing existing protection systems through vulnerabilities, through continuous non-disruptive DDoS attack simulations. RADAR’s autonomous risk detection allows cybersecurity teams to go light-years beyond traditional DDoS testing and identify and remediate vulnerabilities in every layer of DDoS protection. Global enterprises, including financial services, insurance, gaming, and high-security government environments rely on MazeBolt to avoid damaging DDoS attacks.

This is an opportunity to join a fast-growing startup company composed of skillful team players working closely with each other and a continuously growing worldwide customer base.

Requirements:

A minimum of 5 years of experience in a lead generation role within the cybersecurity industry.
Comprehensive knowledge of digital marketing strategies, including both organic and paid channels.
Demonstrated ability to design and execute successful lead generation campaigns.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills, with a track record of working effectively across teams.
Bachelor’s degree in marketing, business administration, or related field.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).

Job Description:

The Lead Generation Manager will play a pivotal role in driving our company's growth by developing and executing innovative lead generation strategies. This senior position requires a candidate with extensive experience in both organic and paid digital marketing channels and a proven track record of creating campaigns that convert to high-quality leads that lead to sales meetings and active opportunities.

Duties and Responsibilities:

Develop and implement comprehensive lead generation strategies to achieve sales targets and expand our customer base.
Leverage a mix of digital marketing techniques, including SEO, SEM, email marketing, social media advertising, and content marketing, to attract and engage potential clients.
Analyze market trends and customer behavior to identify new lead-generation opportunities within the cybersecurity sector.
Deep understanding of the buyer journey and the tactics needed to address the dynamic needs of our target market
Collaborate with the sales and marketing teams to create targeted campaigns that resonate with our core audience.
Monitor and optimize campaign performance across all digital channels to ensure maximum ROI.
Manage the PPC budget effectively, allocating resources to the most efficient channels and tactics.
Stay abreast of the latest digital marketing tools and cybersecurity trends to maintain a competitive edge.
Report on lead generation performance, providing insights and recommendations to senior management for strategic decision-making.