Head of Paid User Acquisition

Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 200+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, and many more, Guesty is transforming the hospitality industry with innovative solutions.

Today, Guesty has 15 offices and 700+ team members across the globe.

The Guesty Growth marketing team is on the hunt for a Paid Team Lead. If you are passionate about performance marketing, thrive on optimizing large-scale paid campaigns, and are excited by data-driven decision-making, you have found what you are looking for.

Requirements:

A minimum of 8 years of experience in performance marketing or paid acquisition roles.
At least 2 years of experience managing a team within the marketing department.
Hands-on experience in managing large-scale paid campaigns across multiple platforms.
Deep understanding of PPC, bidding strategies, and campaign optimization techniques.
Strong analytical mindset with expertise in data analysis, attribution modeling, and data-driven decision-making.
Proven track record of improving CAC, LTV, and ROAS through paid campaigns is a big advantage.
Experience in audience segmentation, retargeting strategies, and funnel optimization.
Ability to work in a fast-paced environment and adapt to new challenges.
Team-first mentality complemented by exceptional communication capabilities.
Passion for testing and implementing AI-driven tools for paid media optimization.
Proficient in English, both written and verbal.
Experience in both B2B and B2C marketing is a big advantage.

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.

Responsibilities:

Collaborate closely with the growth and marketing teams and lead a team of paid acquisition specialists.
Develop and execute paid media strategies across multiple channels, including Google Ads, LinkedIn, Meta, and programmatic platforms.
Own performance marketing budgets and optimize spend for maximum ROI.
Leverage data and analytics to drive campaign optimizations, A/B testing, and continuous improvements.
Manage attribution models and ensure accurate tracking of campaign effectiveness.
Work alongside the creative and content teams to test and iterate on ad creatives, landing pages, and messaging.
Foster collaboration within the marketing team and across departments to align paid acquisition efforts with broader business goals.
Stay ahead of industry trends and incorporate AI tools to enhance campaign efficiency and performance.
Own ongoing reporting, dashboards, and insights to drive data-driven decision-making.