Marketing Analytics Director

The Business Performance department at Plarium is in charge of all the analytical aspects of our game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc). We are looking for a Director for our Marketing Analytics team. The scope of responsibility of this team includes budget allocation for user acquisition for our games at the scope of tens of million dollars per game, analysis of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and many more. Our goal is making sure Plarium brings the best and most relevant players to its games in the most efficient and effective way.
Responsibilities
Manage teams of 4+ experienced data analysts, set priorities and translate business questions into appropriate analytical tasks that will support strategic and tactical business decisions
Develop a strong and effective working relationship with the marketing management, taking an active part in the strategic planning of the marketing operations
working with Executive Management
Be an analytical focal point for anything related to UA, New user performance KPIs, monthly budget planning, tests and performance monitoring
Establish and monitor success metrics that measure and explain the impact of the marketing activities
Ability to work and cross multiple data sources in order to research and capture the full activity, set requirements to our BI development team when identifying technical gaps
Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
What we expect

At least 2 years of experience as an analytics director, and at least 5 years of previous experience as a data analyst

Familiarity with measuring online marketing success and identifying optimization opportunities

Excellent knowledge of SQL & Excel (Python- an advantage)

Excellent understanding of online metrics (user funnel, user acquisition KPI’s,

Excellent knowledge of statistics and testing methodologies

Experience working with visualization tools (such as QlikSense, Tableau)

High Presentation & Communication Skills

Excellent English skills

An academic degree in an analytical field such as Mathematics, Statistics, Economics, Engineering or similar

Desired
Proactive attitude, entrepreneurial mindset, with a strong work ethic
A passion for problem-solving and efficiency
Ability to work in a team, share information and give professional guidance
What we offer

Step into our beautiful offices, where comfort meets inspiration.

Enjoy working in a space designed for your well-being, with ergonomic chairs and desks that support your health.

Take advantage of our on-site gym, unwind in the yoga room, or relax in the music room whenever you need a break. Start your mornings with a 5 star breakfast, and keep your energy up throughout the day with freshly made coffee, shakes, and afternoon salads from our in-house barista.
Your health is our priority, which is why we offer full health insurance coverage. We’re also dedicated to your personal and professional growth, offering learning and training programs to help you stay ahead.
Beyond work, our vibrant culture includes happy hours, team events, and plenty of opportunities to connect with your colleagues.

Join us and experience a workplace where your well-being and enjoyment come first.