Head of Global Demand Generation

The Head of Global Demand Generation owns the full marketing funnel from first touch to closed-won handoff globally. This role is responsible for building, implementing, and continuously optimizing the end-to-end lead generation and nurturing infrastructure across a multi-BU, multi-cycle organization.

You will be the primary owner of HubSpot and Salesforce globally not as a user, but as a systems architect. You design how leads flow, how data is structured, how scoring models are calibrated, and how marketing and sales teams interact with shared pipeline data and clear KPI measurements across business units with different products, different sales cycles, and different buyer personas.

This role requires equal parts strategic vision and technical depth. The ideal candidate is a marketing technologist who thinks analytically, builds systematically, and leads commercially.

Own full-funnel performance: Lead MQL SQL Opportunity Revenue
Define pipeline targets with Sales and drive conversion, velocity, and efficiency
Design and execute demand generation strategies tailored to different BUs, personas, and sales cycles
Act as global owner of HubSpot and Salesforce – architecture, workflows, integrations, and governance
Lead CRM implementation and optimization in a complex, multi-BU environment
Build and maintain lead scoring models, routing logic, and lifecycle stages
Develop and scale marketing automation programs (nurture, triggers, re-engagement)
Ensure high data quality, segmentation, attribution, and compliance standards
Build reporting frameworks and executive dashboards with actionable insights
Partner closely with Sales, Product Marketing, RevOps, and regional teams
Build and lead a high-performing global Marketing Ops / Demand Gen team

Requirements:

10+ years in Marketing Operations / Demand Generation / Growth
Proven global experience in a multi-BU, complex B2B environment
Strong leadership experience managing cross-regional teams
Hands-on expertise with HubSpot & Salesforce (Admin/Architect level)
Proven track record of building or transforming CRM and marketing infrastructure
Strong analytical mindset (funnel metrics, attribution, performance optimization)
Experience with BI tools (Tableau / Power BI / Looker); SQL – advantage
Relevant degree; MBA or certifications (HubSpot / Salesforce) – advantage

Core Expertise

Marketing automation & workflows
Lead lifecycle, scoring & funnel management
CRM architecture & system integrations
HubSpot–Salesforce bi-directional sync
Reporting, attribution & revenue analytics
Data governance and pipeline visibility

Region:
Israel